Studierende stehen vor dem LC und blicken lächelnd einer Kollegin mit einer Mappe in der Hand nach.

Exercise No. 30: The purchase process

Instructions

Instructions

Solution (Part 2)

Solution (Part 2)

Exercises List

Exercises List

Partial Solution 1

a) There are two ways the process can start. On the one hand, a customer may be interested in a specific product or group of products and may approach the customer consultant to speak with him (please follow b)). On the other hand, while the customer walks through the shop, the consultant may approach the customer and offer guidance. For the case that the customer does not require help, the consultant interrupts the conversation (please follow l). For the other case, please follow b).

b) Following successful first contact, the potential customer says what he would like or what he is interested in.