Studierende stehen vor dem LC und blicken lächelnd einer Kollegin mit einer Mappe in der Hand nach.

Exercise No.4: Marketing Campaign

Transfer the following verbal description into a BPMN:

a) Upon receipt of a marketing campaign request by the Marketing & Sales department, the marketing manager has to define the marketing plan.

b) After defining the marketing plan, the department has to define the goals of the campaign, set a budget (based on the available budget) and determine the target audience for this campaign at the same time.

c) Afterwards, the department has to plan the measures of doing this campaign.

d) The department may choose to introduce the products on trade faires, publish the products on the Internet or to introduce the products in the Online-Marketing.

e) Once the department decides on one of the measures to perform the campaign, marketing activities of this campaign have to be evaluated.

f) And finally, the process ends when the marketing activities are successfully evaluated.