Buenos Aires Global Marketing Program
The Buenos Aires Global Marketing Program is a three-week program organized in cooperation with the Universidad Torcuato Di Tella, which takes place in Buenos Aires, Argentina.
Please note that some of the information below refers to the program from February 2026. Information about the program in 2027 is continuously updated.
Important Information at a Glance
Topic: Global Marketing
Location: Buenos Aires, Argentina
Program dates: February 1 - 19, 2027
Participants: Bachelor’s students (advanced). A maximum of 20 WU students and 20 UTDT students will participate in the program.
Lecturers: The program will be taught by WU & UTDT lecturers.
Credits: 8 ECTS credits
Application period: September 30 - October 07, 2026 at 2:00pm respectively (application link will be posted above)
Program Details
Academic Program
The academic program will address the topic of International Marketing in a Changing World and will be held entirely in English. The program is worth a total of 8 ECTS credits. Please find detailed information on the academic program in the Course Outline.
The program is targeted towards advanced bachelor's students. A maximum of 20 WU students and 20 UTDT students will participate in the program.
Credit Transfer Options & IBW International Experience
Upon successful completion of the program, which is worth 8 ECTS credits, students will receive a grade certificate.
The earned ECTS credits can be confirmed as (part of) the IBW International Experience and/or can be transferred towards your curriculum (see below). Please note that this is not an exhaustive list and that it is subject to change. For questions about credit transfer, please reach out to course.abroad@wu.ac.at.
Credit transfer options BaWiSo 19:
Internationales Wahlfach I and / or II
Freies Wahlfach
SBWL International Business: Course IV (Markets)
SBWL Marketing & Consumer Research (Course V)
SBWL International Marketing Management (IMM): 2 Electives OR Foundations and 1 Elective (Requirement: Pass of entry test and admission to IMM-SBWL)
SBWL Marketing: Course IV (Hot Topics in Marketing)
SBWL Digital Marketing: Course IV
SBWL Handel und Marketing: Course V (Requirement: pass of Grundkurse I and II)
In addition, the Program can be confirmed as the “IBW International Experience”.
Credit transfer options BaWiSo 23:
A maximum of 8 ECTS for “Courses Abroad”
A maximum of 8 ECTS for the module “International Experience” (IBW)
Spezialisierung International Business: Course IV (Markets)
Spezialisierung Marketing & Consumer Research: Course V
Spezialisierung International Marketing Management (IMM): 2 Electives OR Foundations and 1 Elective (Requirement: Pass of entry test and admission to IMM-SBWL)
Spezialisierung Marketing: Course IV (Hot Topics in Marketing)
Spezialisierung Digital Marketing: Course IV
Spezialisierung Handel und Marketing: Course V (Requirement: pass of Grundkurse I and II)
Freies Wahlfach
Credit transfer options BBE:
Free Electives
Specialization International Business: Course IV (Markets)
Specialization Marketing & Consumer Research: Course V
Specialization International Marketing Management (IMM): 2 Electives OR Foundations and 1 Elective (Requirement: Pass of entry test and admission to IMM-SBWL)
Specialization Digital Marketing: Course IV
Application
Application for this program is possible between September 30 (2:00pm) and October 7 (2:00 pm), 2026!
For further information on the application process, application requirements and selection criteria, as well as the cancellation policy, please see here.
Student representative role
For the Buenos Aires Global Marketing Program the International Office is looking for one of the participating students to act as a student representative. The student representative will support the IO and the partner university with certain small tasks on-site and will be a point of contact for the students, the partner university, and the IO. In return, the program fee for the student representative will be reduced by 50%. If you are interested in this position, please upload the application form for student representatives in the online application form (under "additional documents") during the application period. Please note that you can only be considered for this role if you are also selected to participate in the ISP. Feel free to contact us if you have any questions.
Program Fee and Costs
Program fee for 2027: TBC
International Short Programs abroad organized by WU are designed to enrich students’ academic experience and provide valuable international exposure. The program fee paid by participants contributes financially to the overall costs of running the program, which typically include:
| Organizational costs | Coordination and support by WU before and throughout the program |
| Lecturer costs | Travel and accommodation expenses for lecturers delivering the courses |
| Course materials | Provision of learning resources to support students’ studies |
| Selected cultural and social events | Activities such as opening and closing receptions, as well as city tours, to enhance cultural immersion and networking |
| Certain excursions and/or company visits | Opportunities for practical insights into local businesses and culture |
Please note that the fee does not cover the following:
Accommodation
Flights and transfers
Visa fees (if applicable)
Vaccinations (if needed)
Foreign travel health insurance
Additional meals on lecture and non-lecture days
Additional expenses on site
For all International Short Programs abroad, students are required to make sure that they are covered by health insurance.
Mobility grants for International Short Programs: There are 5 mobility grants available for this program. For more informaiton, including application requirements for mobility grants, please see here.
Cancellation policy
Please note the following cancellation policy:
If students cancel their participation until November 30, 2026, the International Office reserves the right to withhold a processing fee of €200.
If students cancel their participation after November 30, 2026 the International Office will not refund any portion of the program fee.
For more information on cancelling your participation in an ISP, please visit this website.
Recommended Accommodations
Please note that accommodation is not included in the program fee. Students are asked to book the accomodation on their own for the respective program dates (latest possible arrival day: January 31; earliest possible departure after the official program closing).
Recommended areas in Buenos Aires
The Universidad Torcuato di Tella (UTDT) is located in Nuñez/Belgrano, which is in the northern part of the city of Buenos Aires. Neighbourhoods in that area that are typically preferred by international students are:
Palermo
Belgrano
Cañitas
Recoleta.
You can use this link to find the best way to get from your accommodation to the university.
Like most universities in Argentina, UTDT does not have its own housing. Therefore, the university offers the following alternative to find an accommodation option that fits your needs and budget:
HomeAbroadBA – offers homestay monthly or semester- long accommodations, as well as personalized orientation services during and before arriving in Buenos Aires. Contact: homeabroad.ba@gmail.com | WhatsApp/Telephone: +54 911 5247 0604 | IG: @homeabroad.ba
Below, you will also find some other specific accommodation options that are located close to UTDT:
Please note:
Students are not bound to these recommendations and can also arrange housing through other accommocation providers.
Accommodation providers operate independently from WU.
Bookings are subject to availability.
Experience reports ISP Buenos Aires
On this page, you will find experience reports from previous program participants. Please note that the program topics and activities may vary from year to year.
Experience Report ISP Buenos Aires 2025_1
Experience Report ISP Buenos Aires 2025_2
Experience Report ISP Buenos Aires 2026_1
Experience Report ISP Buenos Aires 2026_2
Experience Report ISP Buenos Aires 2026_3
Experience Report ISP Buenos Aires 2026_4
Experience Report ISP Buenos Aires 2026_5
Impressions of former participants
To access detailed ISP experience reports, please refer to this site.
Participant, Buenos Aires Global Marketing Program 2025
"Beyond the academic experience, the social and cultural program offered by Universidad Torcuato Di Tella was a perfect complement to our studies, allowing us to explore Argentina beyond the classroom. From company visits to cultural activities, every experience helped me see the country from a new perspective."
Participant, Buenos Aires Global Marketing Program 2024
"Participating in the programme significantly boosted my cross-cultural communication skills and provided practical insights into international marketing strategies. This opportunity gave me both academic knowledge and professional adaptability. The practical part of the programme enabled me to learn how to implement this knowledge in the professional world."
Participant, Buenos Aires Global Marketing Program 2023
"The academic factor of this program was absolutely incredible (...) The different perspective towards marketing overall and paying much more attention to detail in context of different cultures/languages/mindset will most definitely give me an upper hand in the future."
Participant, Buenos Aires Global Marketing Program 2023
"Within a short period of time, I was able to progress in my studies and take a course that adds to my specializations, all without the need to stay abroad for a long period of time. (...) It helped me to grow as a person, to find myself and to strengthen my communicative skills while making long lasting friendships on the way."
Last update: August 2026
All information is subject to change
International Short Programs for WU students
- International Short Programs abroad organized by WU
- Vienna-Ljubljana-Sarajevo Summer School on Circular Economy (new in 2026!)
- Buenos Aires Global Marketing Program
- Porto Summer School
- Bangkok Summer School on International Business and Sustainable Development
- Western Ontario Summer School on Global Sustainability Practices in Marketing
- WU mobility grant for International Short Programs
- ISP Experience Reports
- International Short Programs organized entirely by partner universities
- Application
- Financial planning for experiences abroad
- Your sustainable stay abroad