Academic Program

Undergraduate students can choose between the following two tracks:

• Marketing for a Better World 

• Sports and International Business 

The academic program combines lectures, case studies, discussions, exercises, and group work with a strong focus on practical, project-based learning.

Upon completion of the program, students earn 6 ECTS credits.

Classes are usually held in the morning (approx. 09:00 am - 1:00 pm), while afternoons are reserved for project work, excursions and social activities

Classes are designed to be interactive. International students will be working together with WU students.

Class size is around 40 students per track. 

Below, you can access the course description for each track (will be uploaded soon)

Graduate students are eligible to participate in the Vienna Innovation Program (see course description here)

The Vienna Innovation Program focuses on the topic of 'Human and AI – The Future of Innovation and is organized by Prof. Christopher Lettl, head of WU's Institute for Strategy, Technology, and Organization, and his team. 

Students will tackle real-life innovation challenges, exploring topics such as sustainability innovation, human roles in new technologies, and innovation ecosystems.

Upon completion of the program, students earn 5 ECTS credits.

Classes are usually held in the morning (approx. 09:00 am - 1:00 pm), while afternoons are reserved for project work, coaching sessions, and social activities

Classes are designed to be interactive. International students will be working together with WU students.

Class size is around 30 students.