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Happy holidays!

Happy Holidays!

Dear students and faculty at MSc Marketing, As the year comes to a close, we want to take a moment to thank you all for your hard work and dedication. We are grateful for the opportunity to work…

Assoc. Prof. Katharina Hofer (JKU Linz), Mag. Thomas Stelzer (Governor of Upper Austria), Verena Führer (MSc Marketing graduate), DDr. Werner Steinecker (Chairman Erwin Wenzl Preis)

MSc Marketing graduate wins thesis award

With her master's thesis "Trendy Dairy - Investigating the Potential of Innovative Products in the Dairy Category based on Food Trends", MSc Marketing graduate Verena Führer won the Erwin Wenzl Prize…

Graduation 2022

Graduation 2022 - MSc Marketing

Our ninth cohort of MSc Marketing students successfully completed their studies and celebrated their graduation at the WU campus. The entire faculty team together with Assoc. Prof. Dr. Christina…

marketmind Best Thesis Award 2022

marketmind Best Thesis Award 2022

Congrats to this year’s award winner Alena Rosmanit, and the two runner-ups Johannes Fladenhofer and Johanna Resch. The award honors the best three theses of the cohort in terms of novelty, practical…

Procter & Gamble case study

Procter & Gamble: Marketing strategy for a radically new product

Procter & Gamble enriched again this year’s kick-off with a case study that revolved around one of their latest razor innovations. Students were split up into small groups and either identified a…