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Our students of the second study year have started with their master theses and it is always exciting to see their commitment! Outstandig topics in the areas of social marketing, consumer behavior,…
When you talk to our MSc Marketing students and alumni they always enthuse over WU's exchange program and the opportunity to spend a semester or two abroad at one of WU's 140 partner universities…
Great news at the start of the year. We are proud to announce that our faculty member Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.) just published his first book in Chinese (Mandarin):…
Happy Holidays to you all! Soon it is Christmas and we would like to wish you and your loved ones a Merry Christmas and a well-deserved restful time after this unique and challenging year 2020. May…
ECR - the leading international platform for retailers and manufacturers in FMCG - recognizes outstanding student projects in their yearly award ceremony. Lisa-Maria Gstinig was awarded the second…
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