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MSc Marketing at WU's Masterday

On November 6th 2019, our attractive MSc Marketing program was presented at WU's Master Day. Interested students from 12 different countries around the globe got the chance to learn more about the…

marketmind Best Master Thesis Award 2019

For the sixth time, the marketmind Best Master Thesis Award was given to the best theses of the WU Marketing Master program. Sponsored by the Austrian company marketmind, the award honors the efforts…

MSc Marketing – number 10 worldwide!

Our Master’s in Marketing was awarded an excellent 10th place in the international QS Masters in Marketing Ranking! The prestigious QS Business Ranking analyzed 76 marketing master’s programs…

Case Study with Procter & Gamble

We are very happy that Procter & Gamble again enriched this year's kick-off with a great case study. Our new-born marketeers did a great job working on the case of a brand new Gilette product.…

Welcome Class of 2019!

The MSc Marketing program welcomes its 8th cohort! Our new-born Marketing students form a diverse and international group and come from 20 different countries around the globe. Our World-Café provided…

Welcome to the MSc Marketing

We welcome all beginners of our master’s program and look forward to meeting you at our Kick-off course on September, 26th and 27th 2019 - please note that attendance is mandatory. Safe travels to…

Happy Summer Holidays!

Summer has arrived and another semester has come to an end! We wish you all the best for your well-deserved holidays, good luck for your internships, and we are looking forward to seeing you again in…

Admission Schedule Online: Apply Now!

Are you aiming at pursuing a career in Marketing? Apply now for our MSc program! Deadlines for rolling admission for the 2020/21 intake can be found here. The application period officially starts on…

Marketing for Kids

While our first year students take a well-deserved break from their studies and our second year students finalize their master's theses, we try to engage future generations of marketing leaders at…

Messaging Strategies with Dr. Frank Luntz

The US-American political advisor and pollster Dr. Frank Luntz was invited by the US embassy to talk about messaging strategies in Vienna. In order for him to get in touch with students and professors…