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Exercise No. 25 : New product development in a coffee company

Transfer the following verbal description into a BPMN:

a) The process consists of three phases: product development, product launch and product support. This all requires product management. The process begins when a decision to launch a new product in the coffee shop is made by the product manager. The product development employees and the product manager first create an idea. Thereafter, they create a plan for it, which includes creating a cost plan using Excel, creating a business model using BPMN and determining a schedule  plan. 
b) After a plan has been created, the market potential has to be detected and rated, which comprises analyzing the market, collecting information and conducting a questionnaire. The collected information is then evaluated. Based on the requirements and the information collected, the product characteristics and ingredients are determined and selected. A design for the new product also has to be created. The product is then developed. 
c) Next, the product manager makes adjustments, for example adjust logistic, service, manufacturing to the new product.  

d) Furthermore, the coffee shop employees have to be qualified to offer the new product to the customers, which may require employee training. Moreover, the price is set by the manager. 
e) Thereafter, the product is launched using marketing tools to attract customers. For example, by displaying advertisements, offering free samples or using other marketing tools. 
f) After the product is launched and customers have tried it, the product is assessed by gathering feedback and observing the product sales, which might not be positive. 
g) In addition a product control is carried out, which includes checking the achievement of plans and of the project itself. This also includes determining goals that are relevant for product launching, as well as key figures that show whether and how the goals are achieved and measurements are carried out so a target-actual comparison can be made based on the key figures and goals. The product controller uses key figures system to determine them, and uses Excel to carry out regular target-actual comparisons. 
h) Consequently, based on the received information, the product manager plans improvements for the product, and then implements them by for instance carrying out product differentiation or adjusting prices to customers’ needs. The product is then relaunched and the process ends.