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Structure & Content

The WU Marketing Master is a full-time, 4-semester program. Over the course of your studies, you'll acquire theory-based knowledge and methodological skills with a strong practical orientation.

Our comprehensive curriculum prepares you for the dynamic and technologically innovative nature of contemporary marketing so you can succeed in creating cutting-edge marketing solutions.

Program Structure Overview

Please find our 2-years program's overview below.

Attention: For first-year students the winter semester starts in the last week of September!

Please have a look at the syllabi for courses’ exact times and places. If courses' syllabi for the upcoming semester are not online yet, please refer to older syllabi as content remains relatively consistent.

First year

In your first-year courses, you'll acquire core knowledge and skills. You will gain a thorough grounding in the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your academic subjects.

1st Semester – Foundation

2nd Semester – In-depth Knowledge

Second year

In your second year, you can specialize in the areas that interest you most by choosing from a variety of electives. Additionally, students can opt to aim more towards a qualification as a marketing specialist / executive function or towards an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

3rd Semester – Specialization

4th Semester – Synthesis

Courses of the 1st and the 3rd semester are only offered during the winter semester; courses of the 2nd and the 4th semester are only offered during the summer semester. For detailed information on the courses please use our learning platform.

MSc Marketing Brochure

MSc Marketing Brochure
MSc Marketing Brochure
Curriculum Master's Program in Marketing
Curriculum Master's Program in Marketing

Experience our classrooms

Modern teaching methods and small classroom sizes are essential to ensure high quality learning outcomes. Our faculty team provides a supportive and collaborative classroom experience that prepares you to succeed in real-world marketing challenges. Furthermore, our classrooms feature state-of-the-art equipment and an internet-based learning platform that helps you track your progress and in-class performance.

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Application & Admission