Career Prospects

"Studying marketing at WU was one of the best decisions in my life. It enabled me to gain deep insights into all domains of marketing: marketing research, marketing communications, branding, consumer behavior, service and tourism marketing and many more. I particularly appreciated the fact that so many world-class scholars teach a very limited number of highly motivated students, which creates a fantastic working environment and learning process. All these components have prompted me to go deeper into the topic by enrolling in a PhD program at the University of Klagenfurt. Very soon, I taught the first courses in consumer behavior myself. The MSc in Marketing at WU has really opened doors for me and I can only recommend it to anyone who wants to do their career in marketing."

Andrea Ettinger, formerly: Research and Teaching Assistant & Project Assistant, Department of Marketing and International Management at University of Klagenfurt; currently: Senior Human Resources Specialist at Infineon Technologies

"The MSc Marketing program at WU Vienna equipped me with the analytical mindset and strategic thinking needed to thrive in a highly dynamic commercial environment. As Key Account Manager at Procter & Gamble, I am working with some of Austria’s largest retailers, translating brand and category strategies into sustainable growth opportunities. My role spans customer relationship management, negotiations, innovation launches, forecasting, and close collaboration with teams across marketing, finance, supply chain, and commercial operations. What I find most exciting is the combination of data-driven decision-making and strategic partnership building. Every day brings new challenges, from identifying growth opportunities and driving innovation projects to navigating complex stakeholder landscapes and delivering tangible business results. The MSc program showed me that marketing is far more than communication or brand management. The analytical, strategic, and consumer-centric mindset developed throughout the program creates a strong foundation for careers across many business functions. In my case, it enabled a career start in Sales where understanding consumers is just as important as it is in a traditional marketing role." Niklas Schulte, Key Account Manager at Procter & Gamble, Vienna, Austria

Niklas Schulte, Key Account Manager at Procter & Gamble, Vienna, Austria

"In my position as Brand Manager for luxury fragrances (including brands like Prada or Paco Rabanne) at Puig, it is key to understand market needs and developments in order to successfully take products and promotions to the point of sale. Moreover, it lies within my responsibilities to ensure the right brand image and communication methods. During the MSc Marketing program, I was not only equipped with strong analytical skills but also with a creative mindset that allows me to generate out-of-the-box ideas.”

Daniela Schytil, formerly: Brand Manager Luxury Fragrances at Puig; currently: Trade Marketing Manager at Lindt & Sprüngli

"The program’s data-based, research-oriented approach gave me the confidence to develop solutions that provide added value for global communities. My role is centered on owning the Uber customer experience as well as customer support structure for DACH. This includes managing the overall operations, footprint strategy, channel strategy, content strategy, automation, compliance as well as implementing scaled operational processes and tooling. The role combines all these facets as well as managing stakeholder relationships across the broader business (e.g. classic marketing, operations, vendor management, legal, communications). The MSc Marketing program was the ideal program to become comfortable working under high pressure in an international environment with an array of cross-functional stakeholders. What I find most useful in my day-to-day, is the critical thinking as well as the analytical approach I have acquired through the master’s program."

Paul Michalitsch, Customer Strategy and Operations Manager at Uber, Berlin, Germany

"As a Strategy Consultant at Accenture, focusing primarily on the automotive industry, I am working in cross-cultural teams for national and international clients. WU's MSc in Marketing optimally prepared me for this role by helping me not only to broaden my qualitative and quantitative skills but also to develop an open and creative mindset."

Ludwig Göbl, Strategy Consultant at Accenture, Stuttgart, Germany