Our program prepares future marketing specialists and executives for mastering the challenges of today’s customer-focused marketing management.
Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.
Our alumni work in companies of all sizes and in all sectors – from large multinational FMCG corporations to small local consulting firms. Graduates have nearly endless opportunities when it comes to choosing a career, whether domestic or international.
After completing our 2-year MSc program, graduates have outstanding career opportunities in the fields of marketing, consulting, and management. On average, our students find a job within 3 months after graduation. For most students, the MSc program lays the foundation for a successful future career.
Our MSc Marketing alumni report a very high job satisfaction. Their marketing occupations are typically very versatile, supporting both their professional and personal development.
If you want to learn more about your future job possibilities and see where alumni of the MSc Marketing program have landed, click on the bars below.
Your knowledge in the diverse fields of marketing enables you to work in a variety of positions in major companies. Typical roles include brand or product manager, market research analyst, new product manager, customer relationship manager, sales manager, and marketing communications manager.
"In my role as Market Specialist at Facebook Inc, I need to work at speed, with accuracy and empathy. The MSc Marketing program helped me develop a broad skill-set in an international environment with students from across the world. I am working with an array of cross-functional stakeholders to deliver projects under pressure and against tight deadlines while being mindful in a very diverse culture. In particular the data-driven and research-oriented approach of the MSc program gave me confidence to use quantitative analysis, industry research and strategic thinking to scope scalable solutions with real impact on our global community of users."
Paul Michalitsch, Market Specialist, Facebook Inc
"In my position as Brand Manager for luxury fragrances (including brands like Prada or Paco Rabanne) at Puig, it is key to understand market needs and developments in order to successfully take products and promotions to the point of sale. Moreover, it lies within my responsibilities to ensure the right brand image and communication methods. During the MSc Marketing program, I was not only equipped with strong analytical skills but also with a creative mindset that allows me to generate out-of-the-box ideas.”
Daniela Schytil, Brand Manager Luxury Fragrances, Puig
Small and medium enterprises
You have the skills to assume all responsibilities for sales, marketing, advertising, promotions, and public relations.
"WU's MSc in Marketing ideally prepared me for my position at Global Management Services Ltd. in Hong Kong, which is a garment sourcing company that belongs to the Peek & Cloppenburg Group. The MSc Marketing program helped me to develop a truly customer-centric view. Moreover, the international orientation of the program gave me the confidence to perform and succeed in those international and intercultural sourcing and sales markets my company is operating in. Lastly, during the MSc Marketing program we had plenty of opportunities to showcase our work in front of our project partners, who very often were CEOs or CMOs of renowned companies. This was the perfect training for my regular exposure to the board members, which is an integral part of my job."
Tobias Grabler, formerly: Associate Manager Global Management Services Ltd Hong Kong (Peek & Cloppenburg Group), currently working as COO and partner, Topo Solutions, Hong Kong
The program prepares you to provide expertise in a variety of disciplines and industries that improve the strategic position of clients’ businesses, among other things.
"As a Strategy Analyst at Accenture, focusing primarily on the Automotive industry, I am working in cross-cultural teams for national and international clients. WU's MSc in Marketing optimally prepared me for this role by helping me not only broaden my qualitative and quantitative skills, but also develop an open and creative mindset."
Ludwig Göbl, Strategy Analyst, Accenture, Stuttgart/Germany
Research centers and educational institutions
Specializing in research-oriented courses will give you the necessary skills to launch an academic career in the exciting and challenging field of marketing.
"The most valuable asset I gained from the program was the opportunity to learn from one of the leading European faculties in the field of Marketing. It reshaped my understanding of Marketing and opened my eyes to Academia. The strong research orientation and the diversity of the curriculum made me realize that the field was even more challenging than I previously assumed and it expanded my horizons to an entirely new set of career options."
Filipe Sengo Furtado, Research & Teaching Associate, Service Marketing and Tourism, WU Vienna
"Studying Marketing at WU University was one of the best decisions in my life. It enabled me to gain deep insights into all domains of marketing: marketing research, marketing communications, branding, consumer behaviour, service and tourism marketing and many more. I particulartly appreciated the fact that so many world-class scholars teach a very limited numer of highly motivated students, which creates a fantastic working environment and learing process. All these components have prompted me to go deeper into the topic by enrolling in a PhD programme at the Alpen-Adria-Universität Klagenfurt. Very soon, I taught the fist courses in consumer behaviour myself. The MSc in Marketing at WU has really opened doors for me and I can only recommend it to anyone who wants to do his/her career in marketing."
Andrea Ettinger, Project Assistant, Lecturer & PhD Student, Department of Marketing and International Management, Alpen-Adria-Universität Klagenfurt
What future employers say
"Personality is about not relying on the applause of the crowd. And marketing is all about personality. All of today’s major brands were created by great personalities. One of WU’s strengths is that it not only imparts knowledge, but also creates real marketing personalities. I know, because I’ve met some of them.”
Hermann Simon, Chairman and Founder, Simon-Kucher & Partners, Strategy and Marketing Consultants
"Zino Davidoff once claimed: ‘I didn’t do marketing – I just loved my customers’. He knew that it takes the right attitude to create a superbrand. Despite Davidoff’s tongue-in-cheek comment, his brand’s rise to fame is a testimonial to the success of effective marketing. Managing brands in today’s dynamic business environment requires the perfect combination of attitude and professional expertise. WU’s new MSc program in Marketing provides tomorrow’s top marketing professionals with up-to-date knowledge and cutting-edge skills.”
Günther Tengel, Managing Partner of Amrop Jenewein, Chairman Amrop CEE