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Marketing

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Career Prospects

Our program prepares future marketing specialists and executives for mastering the challenges of today’s customer-focused marketing management.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Our alumni work in companies of all sizes and in all sectors – from large multinational FMCG corporations to small local consulting firms. Graduates have nearly endless opportunities when it comes to choosing a career, whether domestic or international.

Alumni Stories

After completing our 2-year MSc Marketing program, graduates have outstanding career opportunities in the fields of marketing, consulting, and management worldwide. On average, our students find a job within 3 months after graduation. For most students, the MSc program lays the foundation for a successful future career.

Our MSc Marketing alumni report a very high job satisfaction. Their marketing occupations are typically very versatile, supporting both their professional and personal development.

If you want to learn more about your future job possibilities and see where alumni of the WU Marketing Master program have landed, click on the bars below.

Multinational companies

Small and medium enterprises

Consulting firms

Research centers and educational institutions

What future employers say

"Personality is about not relying on the applause of the crowd. And marketing is all about personality. All of today’s major brands were created by great personalities. One of WU’s strengths is that it not only imparts knowledge, but also creates real marketing personalities. I know, because I’ve met some of them.”

Hermann Simon, Chairman and Founder, Simon-Kucher & Partners, Strategy and Marketing Consultants

"Zino Davidoff once claimed: ‘I didn’t do marketing – I just loved my customers’. He knew that it takes the right attitude to create a superbrand. Despite Davidoff’s tongue-in-cheek comment, his brand’s rise to fame is a testimonial to the success of effective marketing. Managing brands in today’s dynamic business environment requires the perfect combination of attitude and professional expertise. WU’s new MSc program in Marketing provides tomorrow’s top marketing professionals with up-to-date knowledge and cutting-edge skills.”

Günther Tengel, Managing Partner of Amrop Jenewein, Chairman Amrop CEE

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