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Application & Admission

We are looking for ambitious international and national students with outstanding qualifications and excellent social skills. Show us convincingly that you are an apt candidate for participation in the master in Marketing.

Admission Requirements

In order to apply for the MSc in Marketing you have to fulfill the minimum requirements for application and to proof your aptitude for the program. In case one or more of the required proofs are missing, your application has to be rejected.

Minimum requirements for application

1. Relevant Bachelor's program:

Completion of or enrollment in a relevant Bachelor's program or other equivalent degree program at a recognized Austrian or foreign post-secondary institution. To be considered relevant, the completed program has to meet the following criteria:

  • The program comprises at least 180 ECTS credits. 180 ECTS credits correspond to three academic years.

  • 45 ECTS credits have to be earned by passing exams in the field of business administration.


Please note: It is not necessary to have completed this program at the time of application, proof of completion of your first-degree program is not required until actual enrollment. Nevertheless the requirements listed above have to be documented within the uploaded documents.

2. Sufficient proficiency in English:

  • English as native language

  • Full bachelor's program done in English (at least three years, university confirmation required)

  • Full master's program done in English (at least two years, university confirmation required)

  • One of the following valid certificates: TOEFL 100, IELTS 7.0, TOEIC 800, Cambridge English: CAE, CPE or BEC Higher, UNIcert III

  • A certificate from a university language department confirming the applicant has achieved level C1 according to the Common European Framework of Reference for Languages. The certificate has to proof that you took one or more tests to assess your reading, writing, listening and speaking skills. These skills should correspond to level C1 or higher according to the CEFR. Course transcripts or confirmations about your overall language skills or certain language courses will NOT be accepted as proof of your language skills. If you are not sure whether your language certificate fulfils these criteria, please submit one of the standardized tests mentioned above.

  • Graduates of WU’s bachelor's program in Business Law and bachelor's program in Business, Economics and Social Sciences already fulfill this requirement


3. Achievement potential:

All applicantsWU alumni (bachelor program)
  • GMAT: valid GMAT with a total score of 500 or higher
  • GMAT: valid GMAT with a total score of 500 or higher or
  • GPA1) + recommendation2) (GPA of 2.5 or lower + academic letter of recommendation)

1) The weighted grade point average (GPA) of all exams completed as part of the relevant WU study program (GPA of 2.5 or lower). WU students can download the GPA confirmation as a PDF (see Tools & Services). If their GPA is higher than 2.5, WU alumni can still apply for the MSc Marketing program by submitting a GMAT with a total score of at least 500.                                   

2) Letter(s) of recommendation written by a course teacher, an advisor or supervisor of an academic thesis, or the educational institution at which the course or courses were attended or the academic thesis was written, detailing the achievement potential

Achievement potential: Minimum Requirements
  • GMAT: min. 500 (total score)
  • GPA (only applicable to WU students): max. 2.5
  • Please note that only applicants who fulfill the minimum requirements will be further considered in the application process.  

Procedure for application and enrolment

ATTENTION: Priority deadlines I and II do NOT have a waiting list. You can only be put on the waiting list if you apply within priority deadline III.

Priority deadline Ino waiting list
Priority deadline IIno waiting list
Priority deadline IIIwaiting list available


If you apply within priority deadline I and you are rejected, you can apply again in priority deadline II or III.

If you apply within priority deadline II and you are rejected, you CANNOT apply again within priority deadline III. The reason is that you will only be notified of your rejection when priority deadline III is already over.

To increase your chances of receiving an offer, you can apply within priority deadline I and, in case of rejection, you can apply again within priority deadline III (which is the only priority deadline with a waiting list).

Further information on the three priority deadlines and the rolling admissions schedule can be found here.


We strongly advise third-country nationals to use the 1st priority deadline which ends at the beginning of October. Austrian visa procedures are complex and demanding. The visa process should be started as early as possible. Please note that WU cannot assist students in visa procedures.
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