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Behind the Scenes

Messaging Strategies with Dr. Frank Luntz

The US-American political advisor and pollster Dr. Frank Luntz was invited by the US embassy to talk about messaging strategies in Vienna. In order for him to get in touch with students and professors…

MSc Marketing Students at HOFER4EXCELLENCE

As in previous years, selected students of the MSc Marketing Master had the opportunity to participate in the exclusive high-potential event HOFER4EXCELLENCE organized by the leading Austrian grocery…

MSc Marketing Meets Creativity

On May 16th, the MSc Marketing Club launched an inspiring "Marketing Meets" event in connection with creativity. There are many reasons why companies perform well, such as market position or…

Two MSc Marketing students awarded with Tourissimus

The Tourissimus award, which is considered the “Oscar” for educational institutions in the Austrian tourism industry, was awarded by the Austrian Society for Applied Tourism Research (ÖGAF) on April…

MSc Marketing wins Talenta Award 4th time in a row!

MSc Marketing graduate Ludwig Göbl is nominated for WU’s Talenta Award 2019 with his master’s thesis “The Impact of Playlists on Songs' Performances - An Analysis of Music Streaming Data”. After…

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