Ein Mann hält ein Papierflugzeug aus einer Weltkarte in die Höhe

Buenos Aires Global Marketing Program

Der Inhalt dieser Seite ist aktuell nur auf Englisch verfügbar.

The Buenos Aires Global Marketing Program is a three-week program organized in cooperation with the Universidad Torcuato Di Tella, which takes place in Buenos Aires, Argentina.

Important Information at a Glance

  • Topic: Managing international business challenges with a focus on global marketing

  • Location: Buenos Aires, Argentina

  • Program dates: February 3 - February 21, 2025

  • Level and participants: Bachelor’s students (advanced)

  • Credits: 8 ECTS credits

  • Application period: October 7 - October 14, 2024 at 12:00 noon (application will take place on this website, link will be visible starting October 7 at 2:00pm)


  • Interviews: Applicants who qualify for the second round of the application process will be invited for a group interview on October 22 between 1:00 and 6:00pm.

*For reference, you can have a look at the course outline from 2024. The course outline for 2025 will be published in due course.

Program Details

Academic Program

Credit Transfer Options & IBW International Experience

Program Fee & Mobility Grants

Application

Recommended Accommodations

Impressions of former participants

Buenos Aires Global Marketing Program 2024
Georgy Arzamanov
Participant, Buenos Aires Global Marketing Program 2024

"Participating in the programme significantly boosted my cross-cultural communication skills and provided practical insights into international marketing strategies. This opportunity gave me both academic knowledge and professional adaptability. The practical part of the programme enabled me to learn how to implement this knowledge in the professional world."

Buenos Aires Global Marketing Program 2024
Semra Bujak
Participant, Buenos Aires Global Marketing Program 2024

"I think that every student should take advantage of what WU offers and take part in this program. If someone is interested in marketing, likes working in groups and on projects, and likes to discover new places, then this program is just right."

Students in Buenos Aires
Anita Bordilovska
Participant, Buenos Aires Global Marketing Program 2023

"The academic factor of this Program was absolutely incredible (...) The different perspective towards marketing overall and paying much more attention to detail in context of different cultures/languages/mindset will most definitely give me an upper hand in the future."

In-class picture
Nazir Baslehlo
Participant, Buenos Aires Global Marketing Program 2023

"Within a short period of time, I was able to progress in my studies and take a course that adds to my specializations, all without the need to stay abroad for a long period of time. (...) It helped me to grow as a person, to find myself and to strengthen my communicative skills while making long lasting friendships on the way."

Last update: October 2024

All information is subject to change