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Class Trip

Student Trips Summer 2022

After a successful semester, our MSc Marketing students enjoyed two well-deserved summer trips, organized by our student club WUMA. Our first-year students visited the beautiful Millstätter See in…

Boat on a lake

Summer has arrived!

We thank all students, lecturers, and professors for successfully finishing this academic year together! Enjoy your well-deserved holidays! We look forward to seeing you all back on WU Campus in…

WU offers a great international network with its 240 partner universities all around the globe. Our MSc Marketing program encourages students to go on an exchange semester typically during the 3rd semester. We are pleased to announce that half of the class of 2021 will spend their winter semester abroad! Our partner university network consists of the most prestigious universities from Asia to America, such as The University of British Columbia (Canada), University of Florida (US), Tsinghua University (China) or ESSEC Business School (France). Some other destinations where students will broaden their horizons and gain international experiences include Milano, Rotterdam, Rio de Janeiro, New York, and Melbourne. If you are already curious about WU’s 240 partner universities worldwide, check them out! We wish a great semester abroad to all who are going on an exchange! We Wishing all who are going on exchange a great semester abroad!

Have a great exchange semester!

With more than 200 partner universities all around the globe, WU offers great opportunities to study abroad. Many MSc Marketing students take advantage of this network and go on exchange in their…

winning team

InnoDays Spring 2022

This year, WU Marketing Master students again participated in the InnoDays Spring 2022 event as part of the Business Modelling & Innovation course. More than 200 students and over 40 specialists got…

Five speakers on stage at the HOFER4EXELLENCE event.

HOFER4EXCELLENCE 2022

After two years it was that time again: The leading grocery retailer HOFER invited selected students to participate in the exclusive and high-potential event known as HOFER4EXCELLENCE, held at the K47…

Info Session

Students are helping future students

Moving to a new city or a country, dealing with all the paperwork, and finding a place to stay can be both exciting and stressful. That's why the WUMA student club- WUMA, WU’s Marketing Master…

Group picture at the business brunch

WUMA & SCM Business Brunch

Finally, WUMA’s first offline event for this semester with external business partners took place on 1st of April, 2022. Together with the Supply Chain Management Master the MSc Marketing Club was…

P&G visits Retailing and Sales Class; Three people stand infront of the marketing class

Practitioner talk with Procter & Gamble

It is always a pleasure welcoming P&G, sponsor of the MSc Marketing program, into the classroom! Connecting to the learnings from our Retailing & Sales course, this practitioner talk focused on joint…

Three students who attended the P&G CEO Challenge 2022

First-year students made it to finals of P&G CEO Challenge

Procter & Gamble, the global leader in consumer goods, strives to motivate and inspire young talents with its annual CEO Challenge. This competition for students all around the world aims to test…

Students chatting at WU Wien

Welcome back to campus

We hope that all MSc Marketing students had a relaxing semester break and are ready for the upcoming summer semester. You can look forward to exciting courses, projects, and guest speakers - finally…