Exchange & Double Degree

The structure of our Master's program in Marketing allows you to spend your third semester abroad on exchange. With numerous partner universities to choose from, you can gain valuable insights into different academic and cultural environments while broadening your international perspective.

• Use the partner university map to find further information about partner universities.

• Questions? Feel free to contact the International Office.

WU's double degree with Bocconi University offers excellent opportunities to expand your international network and deepen your knowledge in the field of Marketing.

Key facts:

• Open to students in the MSc Marketing program at WU Vienna

• You spend your first year at WU Vienna and your second year at Bocconi University in Milan, Italy

• At the end of your studies, you receive two academic degrees: one from WU Vienna, one from Bocconi University

• 5 spots available

Curriculum:

• To get an idea of the program structure, please click here to view the current study plan.

Application:

• Application for the double degree program are submitted during the first semester in the master´s program

Eligibility:

You can apply if:

• You are enrolled in the MSc Marketing program at WU Vienna

• You did not complete your Bachelor's degree in Italy

• You have not previously applied to Bocconi University independently

This applies regardless of citizenship, for example, students with Italian citizenship can apply as long as they did not complete their Bachelor's in Italy and have not previously applied to Bocconi independently.