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News Archiv MCARSS

Seb

Practitioner Talk by Sebastian Prohaska/ ithelps

In the latest Seminar of our Digital Marketing specialization, we were pleased to welcome Sebastian Prohaska, CEO of ithelps Digital, to discuss the massive shift occurring in the world of search: the…

Sara

MRSS Talk by Sara Valentini, Bocconi University (IT)

In her talk, Sara Valentini presented a compelling approach to studying sustainable consumer behavior by leveraging device-level GPS data and Places of Interest (POI) information to measure actual…

Porsche Bank

Practitioner Talk by Porsche Bank AG

In the latest Seminar of our Digital Marketing specialization, we were pleased to welcome back the team from Porsche Bank AG to discuss how a traditional industry like insurance is being completely…

Thomas

Prof. Reutterer’s publication in 'Star Journal'

We are pleased to recognize the outstanding research achievements of our department and to congratulate Thomas Reutterer on the research successes!  As part of the WU Awards 2025, the achievements of…

Kirk Kristofferson

MRSS Talk by Kirk Kristofferson, Western University (CA)

In the recent edition of MRSS, Prof. Kirk Kristofferson delivered his talk on “Robots in the Marketplace: When Do Consumers Antagonize Them and Why”. His presentation shared how consumers often…

Marton Varga

MRSS – Reflection on the Xmas Talks

Our Xmas edition of the Marketing Research Seminar Series brought together three presentations that offered timely insights into how consumers interact with digital environments. Andreas Bayerl…

Martin Mende

MRSS Talk by Martin Mende, Arizona State University (US)

"Marketing Research and Major Challenges of the Future: Technology and Sustainability" In his talk on prosocial ambassador programs, Martin Mende offered a service-focused lens to understand how…

Maura L Scott

MRSS Talk by Maura L. Scott, Arizona State University (US)

In her talk, “Research Strategies for Impact: The Case of Inclusive Financial Services,” Maura L. Scott discussed how marketing scholarship can create meaningful change beyond academic publications —…

joseph goodmann

MRSS Talk by Joseph Goodmann, the Ohio State University (US)

At the most recent Research Seminar Series, Professor Joseph Goodman delivered a talk addressing the question: “Do Experiential Purchases Remedy Materialism? Decoupling Purchase Type and Purchase…

selin malkoc

MRSS Talk by Selin Malkoc, The Ohio State University (US)

Professor Selin A. Malkoc from The Ohio State University presented research exploring whether Democrats and Republicans are symmetrically polarised in their social interactions, such as dating,…