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News Archiv MCARSS

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MRSS Talk by Pedro Gardete, NOVA School of Business and Economics (PT)

As part of his visit to WU Vienna, Professor Pedro Gardete also gave a research seminar, presenting his work Subscription Pricing and Demand Alignment, co-authored with Daniela Schmitt (NOVA SBE) and…

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MRSS Talk by Shane Wang, Virginia Tech University (US)

Shane Wang opened this semester’s Marketing Research Seminar Series with his talk “Beyond What Is Said: Using Language Model Agents to Find Presentation Effects in Written Content.” The research…

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Practitioner Talk by Josef Trauner/ Otterly.AI

In our recent SBWL Practitioner Seminar, we welcomed Josef Trauner from Otterly.AI for a session on how AI is transforming the world of search, what this means for marketers and how businesses can…

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Welcome to our new Digital Marketing students!

Once again, we are very happy to welcome new students to our specialization! Last week, we kicked off the new semester by giving our students an introduction to what awaits them in the upcoming…

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Application for Digital Marketing Specialization: Winter Semester 2026

Registration for our specialization entry process begins on August 27, 2026, and is open until September 1, 2026 via the registration tool @myWU – Entry into Specializations. Successfully registered…

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MRSS Talk by Anocha Aribarg, University of Michigan (US)

Anocha Aribarg's MRSS session tackled a question that feels increasingly hard to ignore: why do some sociopolitical influencers manage to shape public opinion while others, working on similar issues,…

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MRSS Talk by Anita Rao, Georgetown University (US)

As part of the Marketing Research Seminar Series, Anita Rao presented joint work with Ziwei Cong on a question that platforms are quietly wrestling with every day: can ranking algorithms be used as a…

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MRSS Talk by Garrett Johnson, Boston university (US)

As part of the Marketing Research Seminar Series, Garrett Johnson presented joint work with Kobayashi and Gu on a topic that sits right at the intersection of advertising, privacy, and policy: how…

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MRSS Talk by Hana Choi, University of Rochester (US)

As part of the Marketing Research Seminar Series, Hana Choi presented her work on a question that feels very current in e-commerce: when retailers send out review solicitations, do they actually bring…

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MRSS Talk by Els Breugelmans, KU Leuven (BE)

As part of the Marketing Research Seminar Series, Els Breugelmans presented her research on a unique and rarely observable market situation: brand performance in a world without price promotions.…