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News Archive MCARSS

[Translate to English:] Porsche Bank AG

Pracitioner Talk by Gennaro Miele & Barbora Piovarova / Porsche Bank AG

At WU (Wirtschaftsuniversität Wien) this week, Barbora Piovarova and Gennaro Miele from Porsche Bank AG delivered an engaging talk about a new app. Barbara introduced the innovative Smart Driver App,…

[Translate to English:] markus siuda

Practitioner Talk by Markus Siuda / Corvis

At WU (Wirtschaftsuniversität Wien) this week, Markus Siuda, founder and manager of CORVIS, delivered the first talk of the semester titled “Digital Marketing Formula". Drawing on the personal…

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Welcome Ass. Prof. Dr. Martin Reisenbichler!

We proudly announce and welcome back our old/new team member Ass. Prof. Dr. Martin Reisenbichler.  Before he joined our team he held a research position at the University of Hamburg. We look forward…

[Translate to English:] admission process

SBWL Digital Marketing admission process for WS 2024/2025

Our Digital Marketing SBWL registration for the winter semester 2024 is approaching, do not miss out! Get information to the admission process here. We look forward to applications from all students…

[Translate to English:] Keith Wilcox

Final Research Talk by Keith Wilcox, Texas A&M University (US)

At the end of June, we had the pleasure of welcoming Keith Wilcox from Texas A&M University, which provided a fitting conclusion to a semester filled with insightful research talks. Keith presented…

[Translate to English:] EMAC

Malik Stromberg and Nadine Schröder presented at marketing conferences

Uplift-based campaign targeting to maximize long-term customer revenue (Malik Stromberg, Patrick Bachmann, Markus Meierer, Thomas Reutterer) Optimizing the impact of a targeted marketing campaign…

[Translate to English:] nicole mead

Research Talk by Nicole Mead, York University (CA)

As our latest guest in the Research Seminar series, we were delighted to welcome Nicole Mead from the Schulich School of Business. She presented her most recent work on the links between lay beliefs…

[Translate to English:] nadine schroeder

Nadine Schröder presented in the conference “The Value of User Generated Data for Managerial Decision Making”

Nadine Schröder, together with Alicja Grzadziel, attended a conference workshop held by the Working Group "Data Analysis and Classification in Marketing". They presented their research project on how…

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WU Innovative Teaching Award 2024 to Bettina Wittmann

The Innovative Teaching Award recognizes innovative teaching designs that take up new ideas and approaches in the field of university teaching and learning. Focus: Peer-Learning: innovative ways for…

[Translate to English:] Anne-Laure Sellier

Research Talky by Anne-Laure Sellier/ HEC Paris

We had the pleasure of hosting Anne-Laure Sellier from HEC Paris as the most recent guest in our Research Seminar Series. She presented her lastest work on how slow and fast motion videography…