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News Archive MCARSS

[Translate to English:] Kirk Kristofferson

MRSS Talk by Kirk Kristofferson, Western University (CA)

In the recent edition of MRSS, Prof. Kirk Kristofferson delivered his talk on “Robots in the Marketplace: When Do Consumers Antagonize Them and Why”. His presentation shared how consumers often…

[Translate to English:] Martin Mende

MRSS Talk by Martin Mende, Arizona State University (US)

"Marketing Research and Major Challenges of the Future: Technology and Sustainability" In his talk on prosocial ambassador programs, Martin Mende offered a service-focused lens to understand how…

[Translate to English:] Maura L Scott

MRSS Talk by Maura L. Scott, Arizona State University (US)

In her talk, “Research Strategies for Impact: The Case of Inclusive Financial Services,” Maura L. Scott discussed how marketing scholarship can create meaningful change beyond academic publications —…

[Translate to English:] joseph goodmann

MRSS Talk by Joseph Goodmann, the Ohio State University (US)

At the most recent Research Seminar Series, Professor Joseph Goodman delivered a talk addressing the question: “Do Experiential Purchases Remedy Materialism? Decoupling Purchase Type and Purchase…

[Translate to English:] selin malkoc

MRSS Talk by Selin Malkoc, The Ohio State University (US)

Professor Selin A. Malkoc from The Ohio State University presented research exploring whether Democrats and Republicans are symmetrically polarised in their social interactions, such as dating,…

[Translate to English:] ithelps

Practitioner talk by Sebastian Prohaska / ithelps

How to Win on Google: SEO Expert Sebastian Prohaska Shares Insights at WU Vienna Last week, Sebastian Prohaska, co-founder and CEO of leading SEO agency ithelps, visited the Vienna University of…

[Translate to English:] judith meidl

Practitioner Talk by Judith Meidl / PwC Austria

Last week in our Digital Marketing specialization, we had the pleasure of welcoming Judith Meidl from PwC Austria for an eye-opening presentation on how Artificial Intelligence is transforming the…

[Translate to English:] simon blanchard

MRSS Talk by Simon J. Blanchard / Georgetown University (US)

For our latest Research Seminar Series, we welcomed Simon J. Blanchard from Georgetown University. He presented his recent research titled “Supporting Limited English Proficiency Borrowers: The Impact…

[Translate to English:] genarro miele

Practitioner Talk by Gennaro Miele / Porsche Bank AG

Last week in our Digital Marketing specialization’s Practitioner Seminar Talk, our students had the opportunity to learn from Gennaro Miele of Porsche Bank AG, who revealed practical use cases around…

[Translate to English:] EMAC

Our attendance at the EMAC 2025

Our MCA team member presented their research at this year's The European Marketing Academy (EMAC) in Pozuelo de Alarcón, (Madrid).