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News Archive MCARSS

[Translate to English:] selin malkoc

MRSS Talk by Selin Malkoc, The Ohio State University (US)

Professor Selin A. Malkoc from The Ohio State University presented research exploring whether Democrats and Republicans are symmetrically polarised in their social interactions, such as dating,…

[Translate to English:] ithelps

Practitioner talk by Sebastian Prohaska / ithelps

How to Win on Google: SEO Expert Sebastian Prohaska Shares Insights at WU Vienna Last week, Sebastian Prohaska, co-founder and CEO of leading SEO agency ithelps, visited the Vienna University of…

[Translate to English:] judith meidl

Practitioner Talk by Judith Meidl / PwC Austria

Last week in our Digital Marketing specialization, we had the pleasure of welcoming Judith Meidl from PwC Austria for an eye-opening presentation on how Artificial Intelligence is transforming the…

[Translate to English:] simon blanchard

MRSS Talk by Simon J. Blanchard / Georgetown University (US)

For our latest Research Seminar Series, we welcomed Simon J. Blanchard from Georgetown University. He presented his recent research titled “Supporting Limited English Proficiency Borrowers: The Impact…

[Translate to English:] genarro miele

Practitioner Talk by Gennaro Miele / Porsche Bank AG

Last week in our Digital Marketing specialization’s Practitioner Seminar Talk, our students had the opportunity to learn from Gennaro Miele of Porsche Bank AG, who revealed practical use cases around…

[Translate to English:] EMAC

Our attendance at the EMAC 2025

Our MCA team member presented their research at this year's The European Marketing Academy (EMAC) in Pozuelo de Alarcón, (Madrid).

[Translate to English:] marketing science conference

Our attendance at this year's INFORMS 2025 ISMS Marketing Science Conference

Our MCA team members presented new research on AI at this year's INFORMS 2025 ISMS Marketing Science Conference, June 12-15, 2025, in Washington, DC.

[Translate to English:] laura brandimarte

MRSS Talk by Laura Brandimarte, University of Arizona (US)

In our recent Marketing Research Seminar, we had the pleasure of hosting Professor Laura Brandimarte (University of Arizona), who held a thought-provoking presentation on the evolving challenges and…

[Translate to English:] anirban mukhopadhyay

MRSS Talk by Anirban Mukhopadhyay, Bayes Business School, City University of London (UK)

As our latest guest in the WU Research Seminar Series, we were delighted to welcome Anirban Mukhopadhyay from Bayes Business School, City University of London. He presented his compelling research on…

[Translate to English:] tuelin erdem

MRSS Talk by Tülin Erdem, New York University (US)

As our latest guest in our Research Seminar Series, we were delighted to welcome Tülin Erdem from New York University. She presented her recent research on consumer attention, search, and…