Research at WU Vienna

Our 1,600 researchers focus on topics in the fields of business and economics, society, and law.

Current Research

To the newsroom
Lagerfeld vs. me? Luxury brands and the pitfalls of customization
The fashion industry is increasingly giving a more active role to customers. Many brands make it possible for customers to make their own design choices when it comes to selecting colors, fabrics, and cuts. But does this approach also work for luxury brands? Hermès ties with personalized print patterns or customized Valentino dresses – is this a viable approach for the entire industry? This is the question a team of researchers headed by Martin Schreier and Silke Hieke from WU Vienna’s Institute for Marketing Management set out to answer. The bottom line: Luxury brands should be careful not to take customization too far.

Topic of the Month

Patricia Klarner: Researcher of the Month
Research reveals how company boards govern innovation

WU Professor Patricia Klarner, head of the Institute for Organization Design, investigates the role of the board in long-term, high-risk product innovation.

In a Nutshell

All videos
Poverty in North Korea - 1 Minute, 1 Paper
Poverty in North Korea

Jesús Crespo Cuaresma, head of the Institute for Macroeconomics, estimates that about 60% of the North Korean population lives in absolute poverty.

Benefitting from Immigration - 1 Minute, 1 Paper
Immigration helps companies to expand abroad

A recent study by Professor Jonas Puck and his colleagues from the Institute for International Business shows that the knowledge immigrants have to offer can help companies to invest abroad successfully.

Political Risk & Alliance Diversity
How companies use diversity for risk management

A study by Thomas Lindner and Jakob Müllner from the Institute for International Business shows how infrastructure projects in countries with high political risks are financed by particularly diverse corporate alliances.

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New Publications


All events
Location: Other Zoom-Meeting

on 17 May 2021 Starting at 17:00 - Ending at 19:00

Stereotypical associations about professions

Insights in professional stereotypes

Location: WU (Vienna University of Economics and Business) Library & Learning Center Ceremonial Hall 1

on 26 May 2021 Starting at 18:00

Improving health with behavioral economics

A new panacea?
WU matters. WU talks.

Location: WU (Vienna University of Economics and Business) Library & Learning Center Ceremonial Hall 1

on 02 June 2021 Starting at 18:00

Chances and limits of artificial intelligence

When the computer decides about our insurance coverage
WU matters. WU talks.

Location: Online

on 10 June 2021 Starting at 20:15 - Ending at 21:45

WU's Talents Liveshow

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We have the answers

After the COVID-19 pandemic, what teleworking strategies should companies choose?
Sarah Spiekermann, head of the Institute for Institute for Information Systems and Society All answers

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