Location: Other Zoom-Meeting
on 17 May 2021 Starting at 17:00 - Ending at 19:00
Stereotypical associations about professions
Insights in professional stereotypes
Current Research
To the newsroom Lagerfeld vs. me? Luxury brands and the pitfalls of customization
The fashion industry is increasingly giving a more active role to customers. Many brands make it possible for customers to make their own design choices when it comes to selecting colors, fabrics, and cuts. But does this approach also work for luxury brands? Hermès ties with personalized print patterns or customized Valentino dresses – is this a viable approach for the entire industry? This is the question a team of researchers headed by Martin Schreier and Silke Hieke from WU Vienna’s Institute for Marketing Management set out to answer. The bottom line: Luxury brands should be careful not to take customization too far.
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Yesterday
Bringing WU’s research to the public: Read more about how we “translate” complex 🧐 academic research to easily understandable content. ➜ t.co/4nLWbbbOKT #science #wissenschaftskommunikation #sciencecomm #video #animation
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2 days ago
Countries closer to the equator 🌍 have up to 33% less #COVID19 infections. This research by WU's Klaus Prettner, @uniheidelberg, and @chinascience offered findings consistent with the idea that heat and 🌞 sunlight reduce the spread of COVID-19. ➜ t.co/ZmlJlpLUfF
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3 days ago
⬇️ Starting now! ⬇️ t.co/NyodNrA1Ou
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3 days ago
Tonight 🕕 6pm ➜ How do ♀ women cope with the stress of the #COVID19 crisis? Are we running the risk of losing progress that has alredy been achieved? Join our
🎥 Livestream on YouTube: t.co/gMLw8WPaOO (event held in German)
#gender #feminism #equality #equalrights
Topic of the Month
Patricia Klarner: Researcher of the Month
Research reveals how company boards govern innovation
WU Professor Patricia Klarner, head of the Institute for Organization Design, investigates the role of the board in long-term, high-risk product innovation.
Researcher Profiles
In a Nutshell
All videosPoverty in North Korea - 1 Minute, 1 Paper
Poverty in North Korea
Jesús Crespo Cuaresma, head of the Institute for Macroeconomics, estimates that about 60% of the North Korean population lives in absolute poverty.
Benefitting from Immigration - 1 Minute, 1 Paper
Immigration helps companies to expand abroad
A recent study by Professor Jonas Puck and his colleagues from the Institute for International Business shows that the knowledge immigrants have to offer can help companies to invest abroad successfully.
Political Risk & Alliance Diversity
How companies use diversity for risk management
A study by Thomas Lindner and Jakob Müllner from the Institute for International Business shows how infrastructure projects in countries with high political risks are financed by particularly diverse corporate alliances.
Did You Know…?
Interaktive quiz
You will find here one question and three answers. Only one answer is correct. Find out, which one.New Publications
Events
All events Location: WU (Vienna University of Economics and Business) Library & Learning Center Ceremonial Hall 1
on 26 May 2021 Starting at 18:00
Improving health with behavioral economics
A new panacea?
WU matters. WU talks.
Location: WU (Vienna University of Economics and Business) Library & Learning Center Ceremonial Hall 1
on 02 June 2021 Starting at 18:00
Chances and limits of artificial intelligence
When the computer decides about our insurance coverage
WU matters. WU talks.
Location: Online
on 10 June 2021 Starting at 20:15 - Ending at 21:45
WU's Talents Liveshow
We turn the spotlight on WU’s hidden talents