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News Archiv MCARSS

laura brandimarte

MRSS Talk by Laura Brandimarte, University of Arizona (US)

In our recent Marketing Research Seminar, we had the pleasure of hosting Professor Laura Brandimarte (University of Arizona), who held a thought-provoking presentation on the evolving challenges and…

anirban mukhopadhyay

MRSS Talk by Anirban Mukhopadhyay, Bayes Business School, City University of London (UK)

As our latest guest in the WU Research Seminar Series, we were delighted to welcome Anirban Mukhopadhyay from Bayes Business School, City University of London. He presented his compelling research on…

tuelin erdem

MRSS Talk by Tülin Erdem, New York University (US)

As our latest guest in our Research Seminar Series, we were delighted to welcome Tülin Erdem from New York University. She presented her recent research on consumer attention, search, and…

eduardo andrade

MRSS Talk by Eduardo Andrade, Imperial College London (UK)

As our latest guest for our Research Seminar Series, we welcomed Eduardo Andrade from Imperial College London. He shared his recent work on consumer perception of sustainability cues in product…

sebastian prohaska

Practitioner Talk by Sebastian Prohaska / ithelps

Mastering SEO & SEA for Online-Success: Insights from ithelps’ CEO Sebastian Prohaska at WU Vienna Last week at Wirtschaftsuniversität Wien (WU), Sebastian Prohaska, co-founder and CEO of the leading…

abhishek borah

MRSS Talk by Abhishek Borah, INSEAD (FR)

In our latest Marketing Research Seminar, we welcomed Abhishek Borah. Abhishek is a tenured Associate Professor of Marketing at INSEAD. His research focusses on generating managerial insights from…

peters defensio dissertationis

Peter Eigenschink's Defensio Dissertation

We are thrilled to announce the successful compleation of Peter Eigenschink's dissertation defense on "Marketing Analytics for Sustainable & Efficient Retail Operations". The dissertation "Marketing…

davide proserpio

MRSS Talk by Davide Proserpio, University of Southern California (US)

As our latest guest for our Research Seminar Series, we welcomed Davide Proserpio from USC Marshall School of Business. He shared his recent work on the financial consequences of legalized sport…

judith weidel

Talk by Judith Meidl about Creative Intelligence: How AI is Transforming Visual Advertising

This week in our Customer Value Management (CVM) course at Vienna University of Economics and Business (WU), we had the privilege of welcoming Judith Meidl, Creative Designer at PwC Austria. She…

remi trudel

MRSS Talk by Remi Trudel, Boston University (US)

As our latest guest for our Research Seminar Series, we welcomed Remi Trudel from Boston University (US). He presented his recent research on "The Material Diversity Paradox: Why Products with Many…