We are proud to share that our Postdoc Martin Reisenbichler and our PhD student Malik Stromberg had the opportunity to not only attended but also presented their latest research at this year's The European Marketing Academy (EMAC) in Pozuelo de Alarcón, (Madrid).

Malik Stromberg presented "Blind Spots in Broad Strokes: Caveats for the Use of LLMs in Marketing Research" and shared a critical look at the boundary conditions of using LLMs for market research.
Martin Reisenbichler shared insights on the topic "Picture Perfect: Engaging Consumers with Visual Generative AI" where the authors balance brand goals and sales impact using AI to generate visual advertising.

The conference offered a fantastic platform for exchanging ideas, sparking collaborations, and staying at the forefront of marketing research.