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News Archiv MCARSS

Department Colloquium

MCA at this year's Department Marketing Research Colloquium 2023

Two of our Phd students gave a presentation at our this year's Department Marketing Research Colloquium 2023. Alexander Kulumbeg gave a talk about "Survival of the Fitted: The Role of Dynamic…

workshop

Nadine Schröder participated in a workshop on sample selection models

End of June, Nadine Schröder attended a workshop at Bayes Business School in London to share insights on sample selection bias in product ratings. Generally, only a particular subgroup of customers…

Martin Reisenbichler

Martin Reisenbichler gewinnt den EMAC 2023 Enginius Promotionswettbewerb

Bei der diesjährigen EMAC 2023 Konferenz in Odense, Dänemark, erreichte Martin Reisenbichler den 1. Platz für seine Dissertation. Die Jury um Arnaud De Bruyn, Elif Karaosmanoglu und Thomas Otter…

Nadine Schröder

Nadine Schröder presented at Marketing conferences on product ratings

Online reviews have evolved into an important feedback tool and thus marketers are eager to comprehend and monitor consumer review activity to manage their brand's online reputation. As a matter of…

Eva Ascarza

Research Talk by Eva Ascarza, Harvard Business School (US)

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…

Sebastian Prohaska

Final Practitioner's Talk by ithelps

Last week, we had the privilege of listening to Sebastian Prohaska from ithelps at his insightful talk "Der beste Ort eine Leiche zu verstecken ist in Google auf Seite 2" (The best place to hide a…

Markus Siuda

Practitioner's Talk by Markus Siuda/Corvis

Today, we had the pleasure of hosting Markus Siuda from Corvis at our Practitioner Seminar Series at WU (Vienna University of Economics and Business). Markus delivered an engaging talk on the…

Eric Schwartz

Marketing Research Seminar Series Eric Schwartz

As our latest guest for our Research Seminar Series we welcomed Eric Schwartz from the University of Michigan. He shared his recent work on A-B testing in online advertising experiments. To test user…

Kelly D. Martin

Research Talk by Kelly D. Martin, Colorado State University (US)

We were honored to welcome Dr. Kelly D. Martin from Colorado State University as our second guest in the Research Seminars Series. Her presentation shed light on the role of customer data privacy as a…

Alexandra Ebert

Practitioner's Talk by Mostly Al

On Tuesday, our Practitioner Seminar Series featured a thought-provoking talk by Alexandra Ebert, Chief Trust Officer at Mostly AI, on the incredible potential of synthetic data in shaping the future…