Blick in das LC Gebäude

Nadine Schröder presented “The Value of User Generated Data for Managerial Decision Making”

24. Mai 2024

Nadine Schröder, together with Alicja Grzadziel, attended a conference workshop held by the Working Group "Data Analysis and Classification in Marketing". They presented their research project on how user generated content influences customer decisions. Their project is joint work with Melanie Clegg, Friederike Paetz, and Carsten D. Schultz.

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