Blick in das LC Gebäude

Course Spotlight: Customer Value Management

23. April 2024

This semester the three lecturers Thomas Reutterer, Malik Stromberg and Alexander Kulumbeg created an innovative simulation game in the Customer Value Management course of the Master's program.

Throughout this course journey, our future marketeers delve into key concepts such as customer centricity, customer lifetime value, and customer equity, all of which critical to thrive in today's data-rich marketing landscape.

In this immersive learning experience, students unravel the intricate relationship between customer satisfaction and firm profitability, while also examining the pivotal role of customer relationship management (CRM) systems in driving business success. Through engaging discussions and real-world case studies, you'll gain invaluable insights into the art of balancing resources across customer acquisition, development, and retention strategies.

But that's not all – get ready to put theory into practice with an innovative simulation game. As you navigate the complexities of customer-centered strategy development, competitive threats, and branding considerations, you'll emerge empowered with the skills to drive meaningful impact in any business setting.

Congratulations to the winners!

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