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News Archiv SMRSS

Dr. Jennifer Escalas presents some of her latest research on how transporting narratives play on consumers

We have all likely experienced a feeling of being completely transported by a novel, a piece of music, or a film.  The rest of the world seems to fall away, and we are become lost in another world. …

Research Talk by Prof. Ayelet Fishbach, University of Chicago (US)

In the last talk of our Research Seminar Series before Christmas, Prof. Fishbach from University of Chicago (US) presented her research on sharing information learned from failure. Although we are…

Prof. Aurélie Lemmens on managing churn to optimize profit

Prof. Lemmens from Rotterdam School of Management (NL) recently introduced her work on managing churn to optimize profit in our Research Seminar Series. Proactive retention programs are dependent on…

Research Talk by Kusum Ailawadi, University Tuck at Dartmouth (US)

In the latest talk of our Research Seminar Series Prof. Kusum Ailawadi from University Tuck at Dartmouth (US) presented her and her co-workers’ research on private label supply by national brand…

Research Seminar Series with Peeter Verlegh, University Vrije Universiteit Amsterdam (NL)

In the latest talk of our Research Seminar Series Prof. Peeter Verlegh from University Vrije Universiteit Amsterdam (NL) presented his work on how consumers use brands to show off on (visual) social…

Research Talk by Leonard Lee, University of Singapore (SGP)

In the most recent guest talk of our Research Seminar Series of the Marketing Department on the 21st of November Professor Leonard Lee from the National University of Singapore demonstrated that money…

Prof. J.E. (Jaap) Wieringa talks about privacy preserving marketing analytics

How can we analyze customer data, when customer data analysis is not allowed any longer? This and other questions were answered during the second session of the Research Seminar Series with Professor…

WU Matters: "Big Data und Privacy – Ein Spannungsfeld?"

Prof. Reutterer moderierte eine Podiumsdisussion mit den Experten Michael Platzer (mostly.ai), Nicolas March (Rewe Digital), Michael Mrak (Casions Austria) und Martin Fluch (A1 Digital) zum Thema Big…

Optimizing marketing strategies using MindTake's research data

Daniel Kutrowatz held a presentation on the optimization of marketing strategies based on market research data collected by MindTake Research GmbH & Reppublika's market research data in our…

FFG Project on Anonymous Big Data Sharing

On October 1st the Institute started an FFG funded research project which aims to systematically validate the feasibility of using deep recurrent neural network architectures to generate synthetic…