Practitioner Talk by René Mähr and Michael Sonnenschein / SYNFIA Labs

As part of our Practitioner Seminar Series, we were pleased to welcome René Mähr and Michael Klaus-Georg Sonnenschein from SYNFIA Labs, who joined us to discuss “AI moderated interviews - new methodology and its real live applications.” During the session, René and Michael shared how AI can help organizations better understand people's opinions, experiences and motivations, and how these insights can support business decisions.

One of the main points of the discussion was that while companies already collect large amounts of data, numbers alone often cannot explain why people think or behave in certain ways. AI interviews offer a way to explore these questions in more depth.

Unlike traditional questionnaires, AI interviews can respond to what participants say and ask relevant follow up questions. This makes it possible to gain a better understanding of individual perspectives and identify common themes across conversations.

René and Michael also discussed practical applications, such as testing ideas for new products, gathering employee feedback and supporting organizational change. They introduced SYNFIA Labs' AI Intelligence Engine and demonstrated how interview responses can be analyzed to identify patterns and turn feedback into useful business insights.

We would like to thank René Mähr and Michael Sonnenschein for taking the time to share their experience and insights with our students. It was a pleasure having them as part of our seminar series!