Blick in das LC Gebäude

News Archiv MCARSS

merul;i

MRSS Talk by Anocha Aribarg, University of Michigan (US)

Anocha Aribarg's MRSS session tackled a question that feels increasingly hard to ignore: why do some sociopolitical influencers manage to shape public opinion while others, working on similar issues,…

jem

MRSS Talk by Anita Rao, Georgetown University (US)

As part of the Marketing Research Seminar Series, Anita Rao presented joint work with Ziwei Cong on a question that platforms are quietly wrestling with every day: can ranking algorithms be used as a…

githy

MRSS Talk by Garrett Johnson, Boston university (US)

As part of the Marketing Research Seminar Series, Garrett Johnson presented joint work with Kobayashi and Gu on a topic that sits right at the intersection of advertising, privacy, and policy: how…

gdfgh

MRSS Talk by Hana Choi, University of Rochester (US)

As part of the Marketing Research Seminar Series, Hana Choi presented her work on a question that feels very current in e-commerce: when retailers send out review solicitations, do they actually bring…

dds

MRSS Talk by Els Breugelmans, KU Leuven (BE)

As part of the Marketing Research Seminar Series, Els Breugelmans presented her research on a unique and rarely observable market situation: brand performance in a world without price promotions.…

Judith

Practitioner Talk by Judith Seidl / PWC Austria

In our most recent Digital Marketing Practitioner Seminar, we had the pleasure of welcoming Judith Seidl from PWC Austria for a session titled "Creative Intelligence: Artificial intelligence in…

Yiting

MRSS Talk by Yiting Deng, UCL School of Management (UK)

At our latest research seminar (MRSS), Professor Yiting Deng from the UCL School of Management presented research on how the 2020–2021 UK Stamp Duty Land Tax Holiday affected housing market behavior…

Seb

Practitioner Talk by Sebastian Prohaska/ ithelps

In the latest Seminar of our Digital Marketing specialization, we were pleased to welcome Sebastian Prohaska, CEO of ithelps Digital, to discuss the massive shift occurring in the world of search: the…

Sara

MRSS Talk by Sara Valentini, Bocconi University (IT)

In her talk, Sara Valentini presented a compelling approach to studying sustainable consumer behavior by leveraging device-level GPS data and Places of Interest (POI) information to measure actual…

Porsche Bank

Practitioner Talk by Porsche Bank AG

In the latest Seminar of our Digital Marketing specialization, we were pleased to welcome back the team from Porsche Bank AG to discuss how a traditional industry like insurance is being completely…