Blick in das LC Gebäude

News Archiv MCARSS

martin reisenbichler

Martin Reisenbichler gewinnt auch Stephan Koren-Preis

Der Verband der Professor*innen der WU Wien verleiht alljährlich den Stephan Koren-Preis. Dieser wird jenen Dissertant*innen verliehen, die auf Grund ihrer Arbeit und des gesamten Studienverlaufes zur…

it helps

Final Practitioner Talk by Sebastian Prohaska/ithelps

This week at WU (Vienna University of Economics and Business) we had a great talk in our Practitioner Seminar Series by Sebastian Prohaska from it-helps. In his talk, Sebastian focused on key aspects…

Markus Siuda

Practitioner Talk by Markus Siuda/Corvis

This week at WU (Vienna University of Economics and Business), we had a great talk in our Practitioner Seminar Series by Markus Siuda from Corvis. In his talk, Markus focused on key aspects of…

Gui Liberali

Research Talk by Gui Liberali, Erasmus University Rotterdam (NL)

As our latest guest for our Research Seminar Series, we welcomed Gui Liberali from the Erasmus University Rotterdam. He shared his recent work on improving Randomized Controlled Trials (RCTs). RCTs…

Marius Totter

First Practitioner Talk by Marius Totter/Jö Club

This week at WU (Vienna University of Economics and Business), we kicked off this semester's Practitioner Seminar Series with a great talk by Marius Totter from Jö Club. He discussed how Machine…

alex kulumbeg

The Role of Dynamic Customer Feedback Information in Customer Churn Prediction

Alex had the honor to present on the Marketing Dynamics 2024 conference at the Northeastern University in Boston. With his research they explore and attempt to demonstrate the existence and effect of…

WU Logo als Fallback Bild für News Artikel.

Welcome to our Digital Marketing SBWL Kick-Off!

We welcome all newbies in our Digital Marketing SBWL! Our Kick off takes place on Oct 4th, 3:00pm in EA.6.026. After the session we welcome our new cohort for some drinks and snacks and a…

Department Colloquium

MCA at this year's Department Marketing Research Colloquium 2023

Two of our Phd students gave a presentation at our this year's Department Marketing Research Colloquium 2023. Alexander Kulumbeg gave a talk about "Survival of the Fitted: The Role of Dynamic…

workshop

Nadine Schröder participated in a workshop on sample selection models

End of June, Nadine Schröder attended a workshop at Bayes Business School in London to share insights on sample selection bias in product ratings. Generally, only a particular subgroup of customers…

Martin Reisenbichler

Martin Reisenbichler gewinnt den EMAC 2023 Enginius Promotionswettbewerb

Bei der diesjährigen EMAC 2023 Konferenz in Odense, Dänemark, erreichte Martin Reisenbichler den 1. Platz für seine Dissertation. Die Jury um Arnaud De Bruyn, Elif Karaosmanoglu und Thomas Otter…