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News Archiv MCARSS

Eva Ascarza

Research Talk by Eva Ascarza, Harvard Business School (US)

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…

Sebastian Prohaska

Final Practitioner's Talk by ithelps

Last week, we had the privilege of listening to Sebastian Prohaska from ithelps at his insightful talk "Der beste Ort eine Leiche zu verstecken ist in Google auf Seite 2" (The best place to hide a…

Markus Siuda

Practitioner's Talk by Markus Siuda/Corvis

Today, we had the pleasure of hosting Markus Siuda from Corvis at our Practitioner Seminar Series at WU (Vienna University of Economics and Business). Markus delivered an engaging talk on the…

Eric Schwartz

Marketing Research Seminar Series Eric Schwartz

As our latest guest for our Research Seminar Series we welcomed Eric Schwartz from the University of Michigan. He shared his recent work on A-B testing in online advertising experiments. To test user…

Kelly D. Martin

Research Talk by Kelly D. Martin, Colorado State University (US)

We were honored to welcome Dr. Kelly D. Martin from Colorado State University as our second guest in the Research Seminars Series. Her presentation shed light on the role of customer data privacy as a…

Alexandra Ebert

Practitioner's Talk by Mostly Al

On Tuesday, our Practitioner Seminar Series featured a thought-provoking talk by Alexandra Ebert, Chief Trust Officer at Mostly AI, on the incredible potential of synthetic data in shaping the future…

digital marketing lab

SBWL Digital Marketing Lab and PwC Austria dive into XR and the metaverse

On Monday, Nadine Schröder kicked off our Digital Marketing Lab with PwC and our industry partners. We thank Andreas Hladky and Daniela Tinhof from PwC Austria and all industry partners for initiating…

Vanessa Patrick Ralhan

First Research Talk by Vanessa Patrick-Ralhan, University of Houston (US)

Dr. Vanessa Patrick-Ralhan from University of Houston (US) was the first guest in the Research Seminar Series this semester. She presented her work on Inclusive Design Transformation. Inclusive…

Kick off

SBWL Digital Marketing Semester Opening

Yesterday the Digital Marketing team has welcomed our students at the Semester Opening. We wish our students all the best and good luck!


Dr. Martin Reisenbichler gewinnt Deutschen Wissenschaftspreis 2023

Martin Reisenbichler hat für seine an unserem Institut betreute Dissertation den Wissenschaftspreis 2023 gewonnen. Der Preis wird von der EHI Stiftung und der GS1 Germany jährlich für die beste…