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News Archiv MCA

ithelps

Practitioner Talk by Sebastian Prohaska/ithelps

At WU (Wirtschaftsuniversität Wien) this week, Sebastian Prohaska from ithelps agency gave a talk titled "SEO Basics - How to Win in 2024." Sebastian began by explaining how Google ads and SEO work…

Towa

Practitioner Talk by Amanda Vanselow & Cim Bayer/TOWA

In our Practitioner Seminar Series we welcomed this time Amanda Vanselow and Cim Bayer from TOWA! Using use cases with the ALPLA Group, our speakers were not only able to explain in theory how…

Michael Obermaier

Talk by Michael Obermaier/SAS Institute Software GmbH about Empowering Customer Engagement

This week at WU (Vienna University of Economics and Business), we had the privilege of welcoming Michael Obermaier from SAS as part of our Customer Value Managment course. The focus of the talk was…

adverity

First Practitioner Talk by Michael Mündle & Kaspar Semerl/Adverity

Last Wednesday at WU (Wirtschaftsuniversität Wien), we kicked off the Practitioner Seminar Series with a talk featuring Michael Mündle and Kaspar Semerl from Adverity. In the first theoretical part,…

WU Logo als Fallback Bild für News Artikel.

SBWL Digital Marketing Kick-off

We welcome all new cohort students of the Bachelor Specialication (SBWL) Digital Markting! Our Kick-off is happening on March 4th at 11:00am in room TC.5.13. We wish all our students a good start…

admission summer semester

Admission to the SBWL: Digital Marketing Summer Semester 24

Soon, our Digital Marketing SBWL registrations for the summer semester will open. Dive into a curriculum that blends with practical, data-driven insights, setting you on a path to excel in the…

Anatoli Colicev

Final MRSS Research Talk by Anatoli Colicev, University of Liverpool (UK)

In our last Marketing Research Seminar of the winter semester 2023/24, Professor Anatoli Colicev from the University of Liverpool illuminated a compelling avenue in corporate strategy – how businesses…

dm lab

Erfolgreiche Zusammenarbeit mit Willhaben als Partner im Digital Marketing Lab

Wir freuen uns, den erfolgreichen Abschluss des Digital Marketing Lab x Willhaben in diesem Semester bekannt zu geben, das von herausragenden Abschlusspräsentationen geprägt war!Unsere Studierenden…

WU award

MCA team members receive WU Awards

We are proud and more than thrilled that our (former) team members Jan Valendin and Martin Reisenbichler received WU awards for their outstanding achievements in research! The Star Journal…

Alina Sorescu

MRSS Research Talk by Alina Sorescu/Texas A&M University (US)

Alina Sorescu from Texas A&M University was the latest guest in our Research Seminar Series, presenting her research on business model innovation. This area is often less explored compared to product…