Marketing
Overview
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.
Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.
The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.
Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.
Electives
Individualize your education
Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.
Students per class
Small & interactive
Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.
Partner Universities
Opportunities to study abroad
50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).
"Marketing is an extremely exciting field of study. Dramatic economic and technological developments have changed the way we obtain information, make decisions, and interact with each other as well as with companies. Our program is the ideal choice for students who wish to obtain both practical qualifications and solid methodological and conceptual skills to succeed in this challenging business environment.”
Assoc. Prof. Dr. Christina Holweg, Program Director MSc Marketing