Read out



The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to develop marketing solutions which create value to consumers and customers.

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value through customized products and services.

Five key reasons why to enroll in our program:


% of courses can be elected


Our MSc Marketing offers outstanding students profound education in marketing and related fields like consumer psychology, business analytics, and sales management. It combines cutting-edge theory and practical applications.

Students can choose from several electives, such as High Tech Marketing, B2B Marketing, Doing Business in Africa, and Global Branding.


Partner Universities


Our students have the opportunity to do an exchange semester at one of our 130 partner universities spread across all continents. Furthermore, we offer our students to enrich their academic career by choosing a double degree at Bocconi University in Milan, Italy.

About 40% of our students have an international background which fosters high diversity, creativity, and mutual learning.


Students per class on average


Our program has a strong marketing-focused curriculum taught by a diverse faculty with excellent academic records and international experience. An average classroom size of 30 students per class guarantees the best learning experience.

Furthermore, WU is among the very few universities worldwide that can claim the prestigious triple accreditation (EQUIS, AACSB, and AMBA).


% of classes with corporate partners


The program is strongly practice-oriented and has established valuable corporate partnerships with renowned national and international companies in the FMCG, consulting, service, and technology sector.

Students gain real-world marketing insights through working with corporate partners in seminars and by participating in lectures with guest speakers sharing practical applications of marketing.


Months until the first job


After completing the two-year program, graduates have excellent employment opportunities in all marketing-related professional fields and sectors. On average, our students find a full- time job within three months after graduation.

94% of our alumni report high satisfaction with the MSc Marketing program and would recommend it to others.

"Marketing is an extremely exciting field of study. Dramatic economic and technological developments have changed the way we obtain information, make decisions, and interact with each other as well as with companies. Our program is the ideal choice for students who wish to obtain both practical qualifications and solid methodological and conceptual skills to succeed in this challenging business environment.”

Assoc. Prof. Dr. Christina Holweg, Program Director MSc Marketing

Learn more!
Structure & Content