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The full-time Master's program in Marketing offers you a practice-oriented education. It gives you the analytical and creative skills to develop marketing solutions that create value for consumers and customers.

Major technological advancements have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The WU Marketing Master program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills to create, communicate, and deliver value through customized products and services.

Five key reasons to enroll in our program:


% of courses can be selected


Our MSc Marketing offers outstanding students a profound education in marketing and related fields like consumer psychology, business analytics, and sales management. It combines cutting-edge theory and practical applications.

Students can choose from a number of different electives, such as High Tech Marketing, B2B Marketing, Doing Business in Africa, and Global Branding.


Partner universities


Our national and international students have the opportunity to go on an exchange semester at one of our 130 partner universities around the globe. Furthermore, we offer our students the opportunity to enhance their academic career by choosing a double degree at Bocconi University in Milan, Italy.

About 50% of our students have an international background; this high level of diversity encourages creativity and mutual learning.


Students per class on average


Our program has a strong marketing-focused curriculum taught by a diverse faculty with excellent academic records and international experience. An average classroom size of 30 students per class guarantees the best learning experience. The program offers a multinational environment, each cohort consists not only of Austrian but also international students from various countries and different cultures around the world.

Additionally, our MSc program is among the best Marketing Master programs in Europe and WU is one of a very few universities worldwide that can claim the prestigious triple accreditation (EQUIS, AACSB, and AMBA). The program was awarded an excellent 10th place in the international QS Masters in Marketing Ranking.


% of classes with corporate partners


The program is strongly practice-oriented and has established valuable corporate partnerships with renowned national and international companies in the FMCG, consulting, service, and technology sectors.

Students gain real-world marketing insights through working with corporate partners in seminars and by participating in lectures with guest speakers sharing the practical applications of marketing.


Months until the first job


After completing the two-year program, graduates have excellent employment opportunities in all marketing-related professional fields and sectors. On average, our students find a full- time job within three months of graduation.

94% of our alumni report high satisfaction with the MSc Marketing program and would recommend it to others.

"Marketing is an extremely exciting field of study. Major economic and technological advancements have changed the way we obtain information, make decisions, and interact with each other as well as with companies. Our program is the ideal choice for students who wish to obtain both practical qualifications and solid methodological and conceptual skills to succeed in this challenging business environment.”

Christina Holweg, Program Director MSc Marketing

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