The master’s program
From the very start, the Master’s Program in Marketing takes a 2-prong approach, combining theoretical marketing expertise and practical application. Students acquire the technical expertise they need to cover the increasingly interdisciplinary spectrum of marketing in the digital age: From strategy to consumer psychology, from international marketing to product management, from online business to sales, and from social media to CRM.
In their first year, students gain a well-founded understanding of marketing and learn to apply data-based research methods. In the second year of the program, they select one of 3 specializations: Current Challenges in Digital Marketing, Marketing for a Better World, or Advanced Topics in Marketing
This practice-based master’s program gives students the opportunity to create marketing concepts and apply them in practice even before graduation. Most projects are organized in cooperation with national and international corporate partners. This gives students the chance to experience the business world and promote their own ideas in direct contact with professional companies.
- Admission
Our students are dedicated to personal growth, characterized by a high level of commitment, and believe in the power of teamwork. If you are creative, have good analytical skills, and are aiming for a career in the diverse and exciting field of marketing, apply now! Please note the admission requirements and application deadlines. See our Application Guide for all the details.
- Program structure and content1. SEM.2. SEM.3. SEM.4. SEM.Relevance of Marketing for BusinessManagement by ExperimentsDigital MarketingQuantitative InsightsMarketing AnalyticsGlobal Marketing StrategyBusiness Software SkillsConsumer PsychologyCustomer Value ManagementRetailing & SalesBusiness Modelling & InnovationPersonal SkillsMarketing Research WorkshopCurrent Challenges in Digital MarketingMarketing for a Better WorldAdvanced Topics in MarketingDouble Degree with Bocconi UniversityMarketing 360 degreesMarketing Study ProjectMaster Thesis
- Master of Science, MSc (WU)
Marketing graduates are in high demand on the job market. You can look forward to a promising career in digital marketing, sales, brand management , consulting, or in an NGO. Graduates are qualified for management positions or for founding their own company.
Make your way
Market Specialist, Facebook Inc.
“The program’s data-based, research-oriented approach gave me the confidence to develop solutions that provide added value for global communities.”
Go-to-Market Strategist, cyan Digital Security
"The program provided me with solid analytical frameworks and data-driven marketing tools in the context of real-life case studies sponsored by local and international partners."
Strategy Analyst at Accenture, Stuttgart
“The MSc in Marketing helped me to expand my qualitative and quantitative skills, but also to develop an open and creative mindset.”
Program Manager
Ask us
Do you have any further questions? As program manager for the MSc Program in Marketing, I’m here to answer any questions or requests you may have, right from the start. To get in touch, please use the online contact form or send an email to msc.marketing@wu.ac.at.