Driving digital innovation

5 reasons to study Digital Economy
Focus on the growing digital market
A deep understanding of digital transformation
Interdisciplinary structure
Global research leader in cryptoeconomics
Excellent job prospects
"I want to make a career in IT consulting"

Katsiaryna already works as an IT consultant, and now she wants to take on a management role in international IT projects. She’s applying for the Digital Economy program to acquire important skills, the necessary technical expertise, and strategic know-how to succeed in today’s digitally driven business world.

"Campus WU has everything I was looking for"

Nasrat would like to study at WU because of its excellent international reputation and the outstanding academic environment Campus WU provides. He is thrilled to be living in Vienna, a city famous for arts and music.

 

 

 

The master’s program

In your first year, you gain an in-depth understanding of how the markets for digital products and businesses work. How are digital companies set up? How do digital business models work? And how are new information systems designed and prototyped? You will learn to develop strategies for digital enterprises and create digital value for society.

In your second year, you have the opportunity to specialize by choosing from various projects and electives. You can choose between a research lab (the foundation for an academic career path) or an industry lab (in cooperation with our corporate partners) and kick off your career as a digital innovator.

Program duration
4 semesters
Program type
Full-time degree program
Teaching language
English
ECTS Credits
120
Start of studies
October
Application period
  • 1st Deadline: 08.10.24
  • 2nd Deadline: 08.01.25
  • 3rd Deadline: 08.03.25
  1. Admission

    You are ambitious, creative, and tech-savvy? Your goal is to work in an international environment, driving digital innovation? Apply now!

    Please read our guide for applicants and make sure that you meet the admission requirements. Don’t forget to have a look at our admission timeline and note the deadlines.

    Please read our application guide and make sure that you meet the admission requirements.

    Further information on tuition fees can be found here.

  2. Program structure and content
    1. semester 2. semester 3. semester 4. semester
    1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term
    Digital Markets and Strategies Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    IT Governance, Risk and Control Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Marketing and Innovation Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Business Process Management Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Value Based System Engineering Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    System Development and Operations Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Business Project Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Transformative Management Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    IT Law Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Data Management and Analytics Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Distributed Systems Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Security and Privacy Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Specialization: Elective courses (24 ECTS credits in total) can be chosen from a number of different subjects in one of the following specializations:“Information Systems,” “Digital Law and Economics,” or “Digital Strategy, Marketing, and Transformation.” Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is offered Is offered
    Master Thesis Seminar Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered
    Research or Industry Lab Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered
    Master Thesis Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered
    1. semester 2. semester 3. semester 4. semester
    1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term
    Digital Markets and Strategies
    Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    IT Governance, Risk and Control
    Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Marketing and Innovation
    Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Business Process Management
    Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Value Based System Engineering
    Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    System Development and Operations
    Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered
    Business Project
    Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Transformative Management
    Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    IT Law
    Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Data Management and Analytics
    Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Distributed Systems
    Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Security and Privacy
    Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered
    Specialization: Elective courses (24 ECTS credits in total) can be chosen from a number of different subjects in one of the following specializations:“Information Systems,” “Digital Law and Economics,” or “Digital Strategy, Marketing, and Transformation.”
    Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is offered Is offered
    Master Thesis Seminar
    Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered
    Research or Industry Lab
    Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered
    Master Thesis
    Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered
  3. Master of Science, MSc (WU)

    As a Digital Economy graduate, you will be in high demand on the labor market. The international job profile includes management functions in digital companies and in traditional companies that are implementing digital business models. You also have further career options in consulting and at public institutions or start-ups.

Make your way

23
billion $ – the volume of the blockchain market in 2023
535
the number of IT start-ups in Austria in 2017
10
Vienna’s rank in the European Digital City Index
1,000,000
IT job vacancies in 2020 (according to the EU Commission)

Living the student life

Experiencing Campus WU

Campus WU is an excellent place to study. Students benefit from the campus’s cutting-edge technology and spectacular architectural setting while enjoying a lively urban space with many restaurants, cafés, and recreational facilities.

Find out more
Vienna, where classic meets contemporary

Vienna is known as the world’s most livable city. As the second largest German-speaking city, it’s a pulsating metropolis with a laid-back vibe, where tradition and modernity meet and blend into a perfect whole.

Find out more
Portrait of Program manager Rebecca Runge on WU Campus.
Rebecca Runge
Program Manager

Ask us

Do you have any further questions? As program manager for the MSc Program on the Digital Economy, I’m here to answer any questions or requests you may have, right from the start. To get in touch, please use the online contact form or send an email to digecon-master@wu.ac.at.

 

 

Name
E-Mail
Phone Number
Message

* Required fields are marked with an asterisk (*).