Both, people with technical and business/economics background are welcome to apply! In fact, some technical background is expected (cf. the respective ECTS requirements in the description of the application requirements). For instance, we expect some prior knowledge in Programming and Databases. For those not bringing enough technical skills, we will be offering bridging courses and/or recommend online courses for self-study. That is, we are aiming at students with different complementary backgrounds, the program is both aimed at
Students with Computer Science/ Business Engineering background who want to acquire business data analytics, digital marketing, management, strategy and Business Development skills
Students with Business, Economic and Business Law background who want to understand digital business models, IT & IS, data analytics
Students with other backgrounds who are interested in acquiring skills in these areas are also welcome, of course. In order to cater for this principle of interdisciplinary, students will be able to choose between three different spezializations in the second half of the program. Also, two practice-oriented courses (research and industry labs) will provide opportunities for students to work together in multi-disciplinary teams and apply their knowledge and skills to a semester-long project.