You pursue your studies in one of the most livable cities (Economist 2025).
You can either spend a semester abroad at a renowned partner university or apply for one of two double degree programs in cooperation with Tilburg University or BI Norwegian Business School.
You gain cross-cultural and interdisciplinary perspectives, which help you communicate effectively across diverse teams and industries.
Business Communication graduates have excellent prospects when applying for key positions in corporate communications and in the communications industry in general.
Based on practice oriented case studies, you gain insights into the functions, potential, and implementation scenarios of effective communication.
The master’s program
The internationally oriented, interdisciplinary Master’s Program in Business Communication gives graduates a clear advantage on the job market thanks to the combination of a business and economics background and expert communication skills. Business Communication equips students with the know-how they need to communicate effectively on all available channels in a digitally connected world – whether in a reel, a tweet, or a press release.
The program focuses on media and intercultural competence as well as diversity, and on how to use these skills strategically in corporate communications. Through interactive teaching, methods and concepts are not just learned in theory but also applied in practice by using simulations and conducting research projects in cooperation with corporate partners.
- Admission
You have a background in business and economics, keep track of trending topics, are internationally oriented and interested in creating communication strategies that build bridges between companies and their diverse stakeholder groups, both inside and outside the organization? If you are passionate about language and want to learn how to use the power of communication to help companies reach their goals, then this is the program for you.
Prerequisites for this master’s program include:
› A relevant prior degree worth a minimum of 180 ECTS credits
› Examinations in business/economics worth at least 30 ECTS credits
› Sufficient proficiency in English
› Proof of aptitude
You can find th detailled information about the application requirements in our application guide: Application GuideFurther information on tuition fees can be found here.
- Program structure and content
1. semester 2. semester 3. semester 4. semester 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term Intercultural Business Communication Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Communication in the Media Society Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Communication and Language Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Language for Specific Purposes Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Introduction to Content Production Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Language-specific, Applied Content Production Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Qualitative and Quantitative Research Methods & Data Analysis Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Intercultural Communication and Area Studies Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Strategic Communication Management Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Language and Communication in Specific Business Settings Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Research Project (1/3) in Intercultural Communication and Area Studies, or Strategic Communication Management, or Language in Business Contexts Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Media and Communication Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Writing for Academic and Business Purposes Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Fields of Business, Communication, and Culture (Electives 4/8) Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Master´s Seminar Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Research Project (1/3) in Intercultural Communication and Area Studies, or Strategic Communication Management, or Language in Business Contexts Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered Master’s Thesis Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered 1. semester 2. semester 3. semester 4. semester 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term Intercultural Business Communication Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Communication in the Media Society Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Communication and Language Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Language for Specific Purposes Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Introduction to Content Production Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Language-specific, Applied Content Production Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Qualitative and Quantitative Research Methods & Data Analysis Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Intercultural Communication and Area Studies Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Strategic Communication Management Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Language and Communication in Specific Business Settings Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Research Project (1/3) in Intercultural Communication and Area Studies, or Strategic Communication Management, or Language in Business Contexts Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Media and Communication Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Writing for Academic and Business Purposes Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Fields of Business, Communication, and Culture (Electives 4/8) Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Master´s Seminar Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Research Project (1/3) in Intercultural Communication and Area Studies, or Strategic Communication Management, or Language in Business Contexts Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered Master’s Thesis Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered - Master of Science, MSc (WU)
The skills learned in the MSc in Business Communication program are indispensable for many different professional fields. Business Communication graduates are well equipped to work as
› Strategic communicators
› Content or social media managers
› Communications consultants
› General management
Make your way
BizComm Faculty, WU
„Organizations of all kinds are responsible for their communication and towards society as a whole. However, communicating effectively is a skill not easily acquired. In this master’s, you learn strategies and practices to communicate about and for sustainability – as organizations, communicators and agents of change.”
BizComm Faculty, WU
"Effective communication lies at the heart of business. Researchers have found that without communication, there is no business."
Strategic Communications, Media Training
"Don’t measure the benefit of good business communication by the problems it solves, but by the problems you never had."
BizComm Faculty, WU
"This master’s program provides students with the awareness and skills they need to use language and communication strategically to reach their goals."
Living the student life
Program Managers
Ask us
Do you have any further questions? As program managers for the MSc Program Business Communication we are here to answer any questions or requests you may have, right from the start. To get in touch, please use the online contact form or send an e-mail to bizcomm-master@wu.ac.at.
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