David was looking for an outstanding education in the newest fields of marketing like sales management and consumer psychology. Even more important for him was a practice-oriented approach. WU’s Master’s Program in Marketing exceeded his expectations: In his third semester he had the opportunity to work with one of Austria’s hidden champions, a worldwide market leader in their sector.
Chathurika moved from Sri Lanka to Vienna to study marketing at WU, because this program was the only one worldwide that offered everything she was looking for: a curriculum that covers strategy, analytics, and real-world applications, as well as a combination of theory and contemporary business scenarios taught by motivating lecturers with excellent reputations in their fields.
The master’s program
From the very start, the Master’s Program in Marketing takes a 2-prong approach, combining theoretical marketing expertise and practical application. Students acquire the technical expertise they need to cover the increasingly interdisciplinary spectrum of marketing in the digital age: From strategy to consumer psychology, from international marketing to product management, from online business to sales, and from social media to CRM.
In their first year, students gain a well-founded understanding of marketing and learn to apply data-based research methods. In the second year of the program, they select one of 3 specializations: Current Challenges in Digital Marketing, Marketing for a Better World, or Advanced Topics in Marketing
This practice-based master’s program gives students the opportunity to create marketing concepts and apply them in practice even before graduation. Most projects are organized in cooperation with national and international corporate partners. This gives students the chance to experience the business world and promote their own ideas in direct contact with professional companies.
- Admission
Our students are dedicated to personal growth, characterized by a high level of commitment, and believe in the power of teamwork. If you are creative, have good analytical skills, and are aiming for a career in the diverse and exciting field of marketing, apply now!
Prerequisites for this master’s program include:
› A relevant prior degree worth a minimum of 180 ECTS credits
› Examinations in business administration worth at least 45 ECTS credits
› Sufficient proficiency in English
› Proof of aptitude
You can find th detailled information about the application requirements in our application guide: Application GuideFurther information on tuition fees can be found here.
- Program structure and content
1. semester 2. semester 3. semester 4. semester 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term Relevance of Marketing for Business Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Management by Experiments Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Digital Marketing Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered AI in Marketing Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Marketing Analytics Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Global Marketing Strategy Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Software Skills Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Consumer Psychology Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Customer Value Management Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Retailing & Sales Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Business Modelling & Innovation Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Personal Skills Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Marketing Research Workshop Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Current Challenges in Digital Marketing Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Marketing for a Better World Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Advanced Topics in Marketing Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Double Degree with Bocconi University Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is offered Is offered Marketing 360 degrees Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered Marketing Study Project Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered Master Thesis Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered 1. semester 2. semester 3. semester 4. semester 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term Relevance of Marketing for Business Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Management by Experiments Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Digital Marketing Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered AI in Marketing Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Marketing Analytics Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Global Marketing Strategy Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Software Skills Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Consumer Psychology Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Customer Value Management Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Retailing & Sales Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Business Modelling & Innovation Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Personal Skills Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Marketing Research Workshop Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Current Challenges in Digital Marketing Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Marketing for a Better World Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Advanced Topics in Marketing Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Double Degree with Bocconi University Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is offered Is offered Marketing 360 degrees Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered Marketing Study Project Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered Master Thesis Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered - Master of Science, MSc (WU)
Marketing graduates are in high demand on the job market. You can look forward to a promising career in
› Strategic or operational marketing in international companies
› Digital marketing and communications departments
› Product management and brand management
› Consulting in marketing and digital transformation
› Market research and data-based analysis
› Management positions in marketing-related non-profit organizations
Make your way
Customer Strategy & Operations Manager at Uber
“The program’s data-based, research-oriented approach gave me the confidence to develop solutions that provide added value for global communities.”
Go-to-Market Strategist, cyan Digital Security
"The program provided me with solid analytical frameworks and data-driven marketing tools in the context of real-life case studies sponsored by local and international partners."
Strategy Analyst at Accenture, Stuttgart
“The MSc in Marketing helped me to expand my qualitative and quantitative skills, but also to develop an open and creative mindset.”
Living the student life
Program Manager
Ask us
Do you have any further questions? As program manager for the MSc Program in Marketing, I’m here to answer any questions or requests you may have, right from the start. To get in touch, please use the online contact form or send an email to msc.marketing@wu.ac.at.
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