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News Archiv MCARSS

Martins defensio

Martin Reisenbichler on applying AI in content marketing

We cordially congratulate our team member Martin Reisenbichler who successfully defended his dissertation! In an impressive talk he demonstrated how advanced machine learning and natural language…

Caroline Wiertz

Research Talk by Caroline Wiertz, University of London (UK)

As the second guest speaker for the Research Seminar, Caroline Wiertz, Deputy Dean and Professor of Marketing at Bayes Business School (formerly Cass), presented her and her co-worker’s work on…

Hendrik Moeller

Marketing Dashboards bei Schenker Logistics

Die entscheidungsrelevante Aufbereitung und Visualisierung von Markt- und Marketing-Informationen gewinnen in vielen Bereichen zunehmend an Bedeutung; so auch in der Distributionslogistik.…

WU Logo als Fallback Bild für News Artikel.

Open Position(s): Teaching and Research Assistant

The Institute for Marketing and Customer Analytics is currently inviting applications for two 10 hours/week teaching and research assistant positions (flexible working hours). The position will…

Raiffeisen

Raiffeisen Digital Research Platform for Customer Analytics

Die Raiffeisen Bank International versorgt ihre Kunden und Kooperationspartner regelmäßig mit aktuellen Forschungsdaten und Marktinformationen. Die hierfür verwendete Raiffeisen Research Platform wird…

Stephan Seiler

Research Talk by Stephan Seiler, Imperial College London (GB)

The first speaker for the summer semester 2022 at our Research Seminar Series was Stephan Seiler from Imperial College London. Stephan presented his and his co-authors’ work on how to best design…

Wüstenrot

Digital Marketing Analytics bei Wüstenrot

Michael Janicek, Head of Marketing & Analytics, und Kerstin Tüchler, Data Scientist, teilten mit unseren SBWL Studierenden praktische Erfahrungen und Insights aus der Durchführung von Churn-Analysen…

defense Konstantin

How to manage online reviews in the hotel industry?

Today Konstantin Kremslehner defended successfully his dissertation on online reviewing behavior in the hotel industry. Using a unique dataset he acquired in close collaboration with his family-run…

meierer and bachmann talk

Bachmann & Meierer: Not every day an average Joe

Markus Meierer and Patrick Bachmann (University Zurich and ETH Zurich) shared with us their recent research on generalizing a probabilistic model commonly used by marketing analysts for predicting…

Peter Zubcsek

Research Seminar Talk by Peter Zubcsek, Tel Aviv University (IL)

The fourth and final speaker for the winter semester 2021/2022 at our research seminar was Peter Zubcsek from Tel Aviv University. Peter presented a timely project on how privcay can be preserved when…