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News Archiv MCARSS

digital marketing lab

SBWL Digital Marketing Lab and PwC Austria dive into XR and the metaverse

On Monday, Nadine Schröder kicked off our Digital Marketing Lab with PwC and our industry partners. We thank Andreas Hladky and Daniela Tinhof from PwC Austria and all industry partners for initiating…

Vanessa Patrick Ralhan

First Research Talk by Vanessa Patrick-Ralhan, University of Houston (US)

Dr. Vanessa Patrick-Ralhan from University of Houston (US) was the first guest in the Research Seminar Series this semester. She presented her work on Inclusive Design Transformation. Inclusive…

Kick off

SBWL Digital Marketing Semester Opening

Yesterday the Digital Marketing team has welcomed our students at the Semester Opening. We wish our students all the best and good luck!


Dr. Martin Reisenbichler gewinnt Deutschen Wissenschaftspreis 2023

Martin Reisenbichler hat für seine an unserem Institut betreute Dissertation den Wissenschaftspreis 2023 gewonnen. Der Preis wird von der EHI Stiftung und der GS1 Germany jährlich für die beste…

ACP event

„Clean Data” Workshop bei ACP Solutions

Prof. Reutterer und Peter Eigenschink waren diese Woche als Gastredner und Benchmarking-Partner beim IT-Dienstleister ACP Solutions im Einsatz. Bei einem Workshop zum Thema „Clean Data” statt „Dirty…

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Young Talents Award sponsored by ÖGAF

A great opportunity for students interested in tourism to get exposure to c-level representatives of the Austrian tourism industry. Follow the link for more.

paulo albuquerque

Final MRSS Talk by Paulo Albuquerque, INSEAD (FR)

We were honored to host Paulo Albuquerque from INSEAD, who gave the first talk of our Research Seminar Series in 2023. His outstanding research focuses on the introduction of new products, consumer…

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Job offers for students or former students

The company hokify is currently advertising two positions: - Junior Performance Marketing Manager (w/m/x) - Performance Marketing Manager (w/m/x) See job posting here.

Deborah Small

End of year research talk by Deborah Small, Yale SOM (US)

We had the pleasure of welcoming Professor Deborah Small from Yale School of Management as part of our Research Seminar Series. Deborah Small is a prolific researcher with very interesting articles in…

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Research excellence in 2022

We are very proud to pronounce that the following publication is listed under one of the special research performances of our department: Sengo Furtado, Filipe, Reutterer, Thomas, Schröder, Nadine.…