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News Archiv MCARSS

Günter Hitsch

MRSS Talk by Günter Hitsch, University of Chicago (US)

We had the opportunity to welcome Prof. Günther Hitsch, the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business as another visiting scholar in our Research…

Lan Lou

Research talk by Lan Lou, University of Southern California (US)

As our latest guest in our Research Seminar Series, we welcomed Lan Luo from the Marshall School of Business, University of Southern California (US). She shared her recent work on the role of profile…

Atlanta USA

Filipe participated at the Marketing Dynamics Conference, USA/Atlanta

The latest edition of the Marketing Dynamics Conference took place in Atlanta from the 10th until the 12th of November. Filipe Sengo Furtado attended the event to present the latest developments in…

Anne Klesse

RS talk by Anne Klesse, Erasmus University Rotterdam (NL)

As part of our Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work on the impact…

Accenture Song

Digital transformation via Accenture Song & Data-driven Marketing

We proudly had three guest from Accenture Song in our Practitioner Series'! Yasmin Taga explained what Accenture Song is doing and its positioning in the industry. They particularly help their clients…

Ayelet Israeli

Research talk by Prof. Ayelet Israeli, Harvard University (US)

Prof. Ayelet Israeli from Harvard University (US) was our second guest in the Research Seminar Series this semester. She presented her work on “BEAT Unintended Bias in Personalized Policies”. …

Gilian Ponte

Gilian Ponte gives a talk in our Department Colloquium Series

Last week at our Research Seminar Series, Gillian Ponte, a visiting PhD student from the University of Groningen, presented his research on marketing analytics and consumer perceptions of privacy. …

Eugen Schmidt

Eugen Schmidt about the digital advertising scene

We had the pleasure to welcome Eugen Schmidt from AboutMedia in our Practioner Seminar Series! He talked about exciting 25 years of his career journey, experiences and challenges in the digital…

Vortrag

Nadine Schröder on dealing with j-shaped rating distributions

 Customers who take part in satisfaction surveys, to a vast extent, typically report that they were highly satisfied with a product or service. This phenomenon has gained a lot of attention in the…

Andreas Hladky

First Practitioner Talk by Andreas Hladky

Yesterday we had the pleasure to welcome Andreas Hladky from #PwC during our first Practioner Seminar Series! In his talk about the Metaverse, he stressed the importance of the already existing XR use…