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News Archiv MCARSS

Die DSGVO als Herausforderung für das moderne Marketing

Kaum ein Thema beherrscht derzeit die Diskussion zum Thema Privacy Preservation mehr als das unmittelbar bevorstehende Inkrafttreten der EU-Datenschutz-Grundverordnung (DSGVO). Uns ist es gelungen,…

DI Greilhuber (Anyline) - Insights into OCR as a Business Model

Tonight Vienna-based Startup Anyline's COO Andreas Greilhuber offered us at WU (Vienna University of Economics and Business) impressive insights into innovative software solutions to empower every …

Semester-Opening und SBWL Kick-Off 2018

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service & Digital Marketing sehr herzlich willkommen. Die Welcome Address bei unserer Kick-Off-Veranstaltung kam vom Unternehmen…

Successful Dissertation Defense by Nelu Dan, PhD

Nelu Dan, PhD, successfully defended his dissertation with the title "Some Advances In Aspect Analysis of User-Generated Content" in Managerial and Actuarial Sciences with a focus on statistics at the…

Silbernes Ehrenzeichen für Dr. Wolfgang Sovis

Dr. Wolfgang Sovis, langjähriger Lektor bei uns am Institut, hat das Silberne Ehrenzeichen für Verdienste um das Bundesland Niederösterreich erhalten. Wir gratulieren sehr herzlich!

Research Talk on When and Why Consumer Dyads Behave Less Ethically than Individuals

We were lucky to have Prof. Cait Lamberton from University of Pittsburgh (U.S.) in our Seminar Series. Cait offered us insights from her recent research on joint ethical decison making in dyads (i.e.,…

Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media

Prof. Andrew Stephen from the University of Oxford (GB) held a talk on the consequences of consumer use of social media. Being one of the leading marketing academics in digital media channels, Prof.…

Finale beim BIOMIN / WU / Boku 2017 Hackathon

Wie bereits im Vorjahr fanden im Rahmen des Kongresses "Weltmarktführer in Österreich" vor einem interessierten Fachpublikum die qualitativ hochwertigen Elevator-Pitches der diesjährigen…

Research Talk on Consumer Reactance to Conditional Discounts

Prof. Marco Bertini from ESADE Barcelona held a talk on consumer reactance to conditional discounts as part of our Department’s Research Seminar Series. The presented research suggests that discounts…

Research Talk by Anatoli Colicev, Nazarbayev University, Kasachstan

Anatoli Colicev from the Graduate School of Business at Nazarbayev University in Kasachstan held a talk about when to use which sentiment extraction tool for exploring Social Media’s impact on…