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News Archiv MCARSS

Prof. J.E. (Jaap) Wieringa talks about privacy preserving marketing analytics

How can we analyze customer data, when customer data analysis is not allowed any longer? This and other questions were answered during the second session of the Research Seminar Series with Professor…

WU Matters: "Big Data und Privacy – Ein Spannungsfeld?"

Prof. Reutterer moderierte eine Podiumsdisussion mit den Experten Michael Platzer (mostly.ai), Nicolas March (Rewe Digital), Michael Mrak (Casions Austria) und Martin Fluch (A1 Digital) zum Thema Big…

Optimizing marketing strategies using MindTake's research data

Daniel Kutrowatz held a presentation on the optimization of marketing strategies based on market research data collected by MindTake Research GmbH & Reppublika's market research data in our…

FFG Project on Anonymous Big Data Sharing

On October 1st the Institute started an FFG funded research project which aims to systematically validate the feasibility of using deep recurrent neural network architectures to generate synthetic…

Carl Mela (Duke U.) talks about pricing in ad exchange markets

How a publisher should set reserve prices for real-time bidding (RTB) auctions when selling display advertising impressions through ad exchanges, a $40 billion market and growing. Through a series of…

Welcome SBWL Students WS 2019/20

Zu Beginn jedes Semesters heißen wir die neue Kohorte der Studierenden der SBWL Service & Digital Marketing willkommen. Nach einleitenden Worten von Prof. Thomas Reutterer und Prof. Nadia Abou Nabout…

Tammo Bijmolt (U. G.roningen, NL) on Multi-Tier Loyalty Programs

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

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David Schweidel (Emory University Atlanta, US) on Emotionality in Social Media

In his Research Talk on June 13th David Schweidel talked about "Emotionality on Social Media”. Abstract: Organizations are increasingly turning to social media as a means of communicating with…

"Business meets AI" Panel at ACSD 2019

Prof. Thomas Reutterer (Vienna University of Economics and Business), Prof. Georg Gottlob (Oxford University), and Prof. Claudia Plant (University of Vienna) participated in a panel on "Business meets…

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Research Seminar Series with Bram Van den Bergh (Erasmus University Rotterdam (NL))

In his Research Talk on May 16th Bram Van den Bergh talked about "Targeting Donors: Increasing Fundraising Effectiveness by Providing Donors Opportunities to Target Their Charitable Gifts”. Abstract:…