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News Archiv MCARSS

We welcome our new colleague Melanie Schärer

We welcome our new colleague Melanie Schärer. Before joining our institute Melanie did an apprenticeship at the TU Wien. She graduated in 2011 and continued working at the TU Wien as a secretary for…

WU Logo als Fallback Bild für News Artikel.

Research Talk by Aradhna Krishna

Aradhna Krishna from the University of Michigan (US) presented a collection of her work on “Mental Simulation and other Mental Imagery” in our Research Seminar Series. Aradhna is considered one of the…

Marketing meets Alumni

Am 24. Mai 2018 lud der MSc Marketing Club der Wirtschaftsuniversität Wien, unterstützt vom Service Marketing Institute, zum bisher erfolgreichsten Teil der „Marketing meets...“ Eventreihe ein. Nach…

Research Talk by P.K. Kannan

P.K. Kannan from the University of Maryland presented his research on product line extensions as part of our Department’s Research Seminar Series. The presented studies used multiple methods to…

Department für Marketing als beste Ausbildungsstätte beim kleinen TOURISSIMUS prämiert

Jährlich prämiert die am Institut für Service Marketing & Tourismus ansässige Österreichische Gesellschaft für Angewandte Forschung in der Tourismus- und Freizeitwirtschaft (ÖGAF) die besten…

Research Talk by Robert Meyer, University of Pennsylvania (US)

Robert Meyer from the University of Pennsylvania presented his work in progress on how news gets distorted on social media. The question of what happens to the fidelity of news when it is retold…

Research Talk by Barbara Kahn, Univ. of Pennsylvania

Barbara Kahn, Professor of Marketing at the University of Pennsylvania (US), held a talk on “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption” in the…

Research Talk by Zeynep Gürhan Canli, Koc University (TR)

Zeynep Gürhan Canli from Koc University in Istanbul held a talk on differential impacts of god and religion on prosocial consumer intentions as part of our Department’s Research Seminar Series. The…

Die DSGVO als Herausforderung für das moderne Marketing

Kaum ein Thema beherrscht derzeit die Diskussion zum Thema Privacy Preservation mehr als das unmittelbar bevorstehende Inkrafttreten der EU-Datenschutz-Grundverordnung (DSGVO). Uns ist es gelungen,…

DI Greilhuber (Anyline) - Insights into OCR as a Business Model

Tonight Vienna-based Startup Anyline's COO Andreas Greilhuber offered us at WU (Vienna University of Economics and Business) impressive insights into innovative software solutions to empower every …