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News Archiv MCARSS

Workshop by Elea McDonnell Feit on How to do Field Experiments in Digital Marketing

In the past decade, the shift of advertising dollars to measurable digital marketing channels has suddenly made experiments an economically feasible way to inform marketing decisions such as how…

Research Talk by Christopher Hsee (University of Chicago)

Chris Hsee opened this semester’s Research Seminar Series on the topic of “Curiosity, and Its Implications for Psychology, Economics, and Marketing”. Curiosity is a fundamental human desire, yet…

Offene Stelle: Teaching and Research Associate

Unser Institut Service Marketing und Tourismus, bietet aktuell eine Stelle als "Research and Teaching Associate" an - Beginn im Frühling 2017.  Mehr Informationen bezüglich Bewerbungsprozess und…

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service & Digital Marketing sehr herzlich willkommen. Die Welcome Address bei unserer Kick-Off-Veranstaltung kam dieses mal von…

Talk on Customer-Based Corporate Valuation

A terrific Dan McCarthy (Wharton, Univ. Pennsylvania) shared with us his newest insights into Customer-Based Corporate Valuation based on publicly available customer metrics. For those who missed the…

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Aktuelle Studie der Austrian Business Travel Association (abta)

Die ABTA hat gemeinsam mit dem Institut für Service Marketing und Tourismus und der Statistik Austria eine Studie zum Geschäftsreise-Markt in Österreich erarbeitet. Diese zeigt aktuelle Entwicklungen…

Virtual Reality – Projekt in der Karlskirche

Studierende unserer SBWL praesentieren im Rahmen der Abschlußpraesentation zur Lehrveranstaltung „Touristic Project Seminar“ (Leitung: Dr. Wolfgang Sovis) spannende Ergebnisse ihrer Befragung zu einem…

Research Talk by Michael Trusov (University of Maryland)

Many thanks to Michael Trusov for his great and interesting talk on how search engine marketing is attracting consumer perception. His research helps to better assess location performance of adds and…

WU & TU Hackathon: A Story of Innovation, great People and Prizes

Thorough October and November, we had the opportunity to participate in the first Hackathon (a combination of the words „hack“ and „marathon“, originally used in the software industry) organized by TU…

Research Talk by Priya Raghubir (New York University Stern, US)

Priya Raghubir (New York University Stern, US) is a leading scholar in consumer research, in particular in the fields of psychological aspects of money, risk perceptions and visual information…