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Marketing

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as

  • Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

  • Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

  • Consulting firms

  • Research centers and educational institutions

Qualification Profile

Alumni Stories

Our graduates are employed in different areas. Read their stories and get a feeling of your career prospects after completing the MSc Marketing program.

"WU's MSc in Marketing ideally prepared me for my position at Global Management Services Ltd. in Hong Kong, which is a garment sourcing company that belongs to the Peek & Cloppenburg Group. The MSc Marketing program helped me to develop a truly customer-centric view. Moreover, the international orientation of the program gave me the confidence to perform and succeed in those international and intercultural sourcing and sales markets my company is operating in. Lastly, during the MSc Marketing program we had plenty of opportunities to showcase our work in front of our project partners, who very often were CEOs or CMOs of renowned companies. This was the perfect training for my regular exposure to the board members, which is an integral part of my job."

Tobias Grabler, Associate Manager Global Management Services Ltd Hong Kong (Peek & Cloppenburg Group)

"In my position as Brand Manager for luxury fragrances (including brands like Prada or Paco Rabanne) at Puig, it is key to understand market needs and developments in order to successfully take products and promotions to the point of sale. Moreover, it lies within my responsibilities to ensure the right brand image and communication methods. During the MSc Marketing program, I was not only equipped with strong analytical skills but also with a creative mindset that allows me to generate out-of-the-box ideas.”

Daniela Schytil, Brand Manager Luxury Fragrances, Puig

"Studying Marketing at WU Vienna was one of the best decisions in my life. It enabled me to gain deep insights into all domains of marketing: marketing research, marketing communications, branding, consumer behaviour, service and tourism marketing and many more. I particularly appreciate the fact that so many world-class scholars teach a very limited number of highly motivated students, which creates a fantastic working environment and learning progress. All these components have prompted me to go deeper into the topic by enrolling in a PhD programme at the Alpen-Adria-Universität Klagenfurt. Very soon, I taught the first courses in consumer behaviour myself. The MSc in Marketing at WU has really opened doors for me and I can only recommend it to anyone who wants to do his/her career in marketing.”

Andrea Ettinger, Project Assistant, Lecturer & PhD Student, Department of Marketing and International Management, Alpen-Adria-Universität Klagenfurt

What future employers say

"Personality is about not relying on the applause of the crowd. And marketing is all about personality. All of today’s major brands were created by great personalities. One of WU’s strengths is that it not only imparts knowledge, but also creates real marketing personalities. I know, because I’ve met some of them.”

Hermann Simon, Chairman and Founder, Simon-Kucher & Partners, Strategy and Marketing Consultants

"Zino Davidoff once claimed: ‘I didn’t do marketing – I just loved my customers’. He knew that it takes the right attitude to create a superbrand. Despite Davidoff’s tongue-in-cheek comment, his brand’s rise to fame is a testimonial to the success of effective marketing. Managing brands in today’s dynamic business environment requires the perfect combination of attitude and professional expertise. WU’s new MSc program in Marketing provides tomorrow’s top marketing professionals with up-to-date knowledge and cutting-edge skills.”

Günther Tengel, Managing Partner of Amrop Jenewein, Chairman Amrop CEE

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