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WUMA - MSc Marketing Club

About WUMA - the MSc Marketing Club

"WUMA - WU Marketing Master Association“ is the official club of students and alumni of the WU Master Program MSc Marketing. Its mission consists of the following three pillars:

  • Officially representing MSc Marketing students during and after their studies at WU Wien

  • Building a strong community and network of marketing experts in Austria and on a global level

  • Strengthening the connection of the MSc Marketing program and its students to the corporate world

Our vision is to build up a strong image of the "young" MSc Marketing program at WU Wien both within the university and outside, as well as to position the MSc Marketing as one of the best higher educational programs in marketing management in Austria and Europe.

Who are we?

WUMA aims to build a networking base for everyone involved in the program. The Club engages in various activities and organizes events like regularly scheduled social events or talks by corporate representatives.

We are WUMA
Activities, Events, News

WUMA engages in many different activities throughout the year. Here are some examples:

  • Stammtisch

  • Christmas Get-together

  • Running Dinner

  • Pub Quest

  • Semester Opening and Closing

  • Graduation Ceremony

  • Ski Trip

  • Graduation Trip

  • Lake Trip

  • Wine Hike

... and many more. 

WUMA Events
MSc Marketing Hoodies
WUMA - WU Marketing Master Association - the student and alumni club of the MSc Marketing program

WUMA - WU Marketing Master Association - the student and alumni club of the MSc Marketing program

Our new, organic MSc Marketing Hoodies are now available!

Social Media

If you want to know more about WUMA, follow WUMA on Instagram and LinkedIn to keep up with their latest events and to get to know our MSc Marketing student community.


Our network goes beyond a community of MSc Marketing students and alumni. In order to bring theory and practice closer together we aim to build cooperations with companies, institutions and event partners. WUMA is proud to name the following corporate partners: