Driving digital innovation

5 reasons to study Digital Economy
Focus on the growing digital market
A deep understanding of digital transformation
Interdisciplinary structure
Global research leader in cryptoeconomics
Excellent job prospects
"I want to make a career in IT consulting"

Katsiaryna already works as an IT consultant, and now she wants to take on a management role in international IT projects. She’s applying for the Digital Economy program to acquire important skills, the necessary technical expertise, and strategic know-how to succeed in today’s digitally driven business world.

"Campus WU has everything I was looking for"

Nasrat would like to study at WU because of its excellent international reputation and the outstanding academic environment Campus WU provides. He is thrilled to be living in Vienna, a city famous for arts and music.




The master’s program

In your first year, you gain an in-depth understanding of how the markets for digital products and businesses work. How are digital companies set up? How do digital business models work? And how are new information systems designed and prototyped? You will learn to develop strategies for digital enterprises and create digital value for society.

In your second year, you have the opportunity to specialize by choosing from various projects and electives. You can choose between a research lab (the foundation for an academic career path) or an industry lab (in cooperation with our corporate partners) and kick off your career as a digital innovator.

Program duration
4 semesters
Program type
Full-time degree program
Teaching language
ECTS Credits
  1. Admission

    You are ambitious, creative, and tech-savvy? Your goal is to work in an international environment, driving digital innovation? Apply now!

    Please read our guide for applicants and make sure that you meet the admission requirements. Don’t forget to have a look at our admission timeline and note the deadlines.

    Please read our application guide and make sure that you meet the admission requirements.

    Program start: every winter semester in fall

  2. Program structure and content
    1. SEM.
    2. SEM.
    3. SEM.
    4. SEM.
    Digital Markets and Strategies
    IT Governance, Risk and Control
    Marketing and Innovation
    Business Process Management
    Value Based Engineering
    System Development and Operations
    Business Project
    Transformative Management
    IT Law
    Data Management and Analytics
    Distributed Systems
    Security and Privacy
    Specialization: Elective courses (24 ECTS credits in total) can be chosen from a number of different subjects in one of the following specializations:“Information Systems,” “Digital Law and Economics,” or “Digital Strategy, Marketing, and Transformation.”
    Master Thesis Seminar
    Research or Industry Lab
    Master Thesis
  3. Master of Science, MSc (WU)

    As a Digital Economy graduate, you will be in high demand on the labor market. The international job profile includes management functions in digital companies and in traditional companies that are implementing digital business models. You also have further career options in consulting and at public institutions or start-ups.

Make your way

billion $ – the volume of the blockchain market in 2023
the number of IT start-ups in Austria in 2017
Vienna’s rank in the European Digital City Index
IT job vacancies in 2020 (according to the EU Commission)
Experiencing Campus WU

Campus WU is an excellent place to study. Students benefit from the campus’ cutting-edge technology and spectacular architectural setting while enjoying a lively urban space with many restaurants, cafés, and recreational facilities.

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Vienna, where classic meets contemporary

Vienna is known as the world’s most livable city. As the second largest German-speaking city, it’s a pulsating metropolis with a laid-back vibe, where tradition and modernity meet and blend into a perfect whole.

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Rebecca Runge
Program Manager

Ask us

Do you have any further questions? As program manager for the MSc Program on the Digital Economy, I’m here to answer any questions or requests you may have, right from the start. To get in touch, please use the online contact form or send an email to digecon-master@wu.ac.at.