Blick in das LC Gebäude

Research Talk on When and Why Consumer Dyads Behave Less Ethically than Individuals

15. Dezember 2017

We were lucky to have Prof. Cait Lamberton from University of Pittsburgh (U.S.) in our Seminar Series. Cait offered us insights from her recent research on joint ethical decison making in dyads (i.e., pairs of individuals) and which role social bonding plays in such situations. As a take-away from her great presentation we note that under certain circumstances bonding makes us more likely to cheat and to behave unethical.

For information on the upcoming guest speakers at the Research Seminar Series, please check the <link marketing international research-seminar-series>agenda.

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