Vorlesen

Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media

Prof. Andrew Stephen from the Univer­sity of Oxford (GB) held a talk on the conse­quences of consumer use of social media. Being one of the leading marke­ting acade­mics in digital media chan­nels, Prof. Stephen provided an exciting tour of metho­do­lo­gical approa­ches and topical trends in social media rese­arch.

For infor­ma­tion on the upco­ming guest spea­kers at the Rese­arch Seminar Series, please check the agenda.



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