The secret of successful product introductions
Successfully bringing products to market seems so easy! What it takes was shared in Procter & Gamble's case study on the recent product innovation of Gillette Venus Satin Care. Students in our Retailing & Sales class were able to gain valuable insights into deep consumer understanding, strong marketing support and excellent in-store execution. A big thank you to Miriam Krusic and Emanuel Müller for this engaging presentation and P&G's continued support of our MSc Marketing program!