Blick in das LC Gebäude

The secret of successful product introductions

24. April 2023

Successfully bringing products to market seems so easy! What it takes was shared in Procter & Gamble's case study on the recent product innovation of Gillette Venus Satin Care. Students in our Retailing & Sales class were able to gain valuable insights into deep consumer understanding, strong marketing support and excellent in-store execution. A big thank you to Miriam Krusic and Emanuel Müller for this engaging presentation and P&G's continued support of our MSc Marketing program!


Shaurya Arora (Tutor Master Program), Emanuel Müller (P&G Key Account Manager), Miriam Krusic (P&G Key Account Manager), Christina Holweg (Associate Professor)

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