SBWL Digital Marketing Lab and PwC Austria dive into XR and the metaverse
On Monday, Nadine Schröder kicked off our Digital Marketing Lab with PwC and our industry partners. We thank Andreas Hladky and Daniela Tinhof from PwC Austria and all industry partners for initiating this groundbreaking academic-industry cooperation on XR. It is an incredible opportunity for our SBWL Digital Marketing students to work alongside such esteemed professionals and explore innovative ways of consumer interaction and marketing in virtual worlds. We are excited to be part of this collaboration and look forward to what we can achieve together. Let's create some remarkable innovative concepts in digital marketing!