P.K. Kannan from the University of Maryland presented his research on product line extensions as part of our Department’s Research Seminar Series.

The presented studies used multiple methods to explain the mechanism underlying freemium business model: How and when the presence of a free sample helps selling the premium version. We thank P.K. for his visit, and the interesting talk.

For information on the upcoming guest speakers at the <link marketing international research-seminar-series>Research Seminar Series, please check the <link marketing international research-seminar-series>agenda.