How to Win on Google: SEO Expert Sebastian Prohaska Shares Insights at WU Vienna

Last week, Sebastian Prohaska, co-founder and CEO of leading SEO agency ithelps, visited the Vienna University of Economics and Business (WU) to share his expertise on Search Engine Optimization (SEO), Search Engine Advertising (SEA), and Generative Engine Optimization (GEO).

In his lecture, Sebastian outlined how international companies can strengthen their online presence through effective technical SEO, content strategy, and user experience design. A primary success factor lies in building fast, well-structured websites that genuinely answer users’ questions. He also warned against common pitfalls such as keyword stuffing, weak internal linking, and poor mobile optimization.

Prohaska further explored how to measureROI in paid search, balance advertising costs, and make data-driven decisions in competitive markets. Looking ahead, he discussed the growing role of AI-powered search tools like SearchGPT, Perplexity, and Google Gemini, emphasizing the importance of creating AI-ready content focused on relevance, authority, and user intent.

Drawing on real-world client success stories, he demonstrated how well orchestrated SEO, SEA, and GEO approaches can lead to measurable growth in traffic, rankings, and lead generation.

A big shoutout to Sebastianfor sharing his valuable practical insights and inspiring our students. His session once again highlighted the importance of combining academic learning with practical industry experience to stay ahead in today’s rapidly evolving digital landscape.