Last week in our Digital Marketing specialization, we had the pleasure of welcoming Judith Meidl from PwC Austria for an eye-opening presentation on how Artificial Intelligence is transforming the marketing and graphic design industry.

Judith uncovered interesting practical use cases for AI in graphic design, walking us through an entire workflow of creating an advertisement campaign from scratch utilizing tools such as ChatGPT, Adobe Firefly and Runway. She showed us how to personalize AI-generated content to create concept visuals for different social media platforms and shared her insights on how the technology has disrupted the design industry. She emphasized that AI is not here to take the place of creatives, but to help amplify and assist human ideas and to replace redundant work, leaving more room for brainstorming and the exploration of fresh ideas.

After the talk, our students were excited to discuss the direction of AI in the future, debating the potential transformation of creative industries to speed up processes, but also downsides for job safety in the future.

Thank you to Judith for taking the time to share her insights, and inspiring our students to explore the advantages of AI-assisted marketing!